Marketing Services Lead

Accountabilities

CU Strategy and Business Accountabilities

• Be a contact point for the Veg Marketing team, India Sales, Campaign team, IT & Finance to support Marketing Services Initiatives
• The MSL will have a sound understanding of branding and how to best execute promotion messages of the Brands in engaging with growers and channel partners.

Marketing Services Accountabilities

•  Producing content for the offline and online campaign:
• Coordinating with Crop Managers & vendor and developing Brand communication.
• Producing content: App development, Videos, teasers, e-literature, motion graphics, etc. with the support of the agency, crop manager & division marketing team.
• Carrying out video/photoshoots with the help of the agency.
• Management of the Syngenta image library and ensuring that the photos and videos are accurately categorized.
• Provide thought leadership on design strategy.
• Managing end to end delivery of Promotional Inputs
• Coordinating with Adv agencies & printing agencies, an adaptation of artworks into different languages, testing of promotional concepts with growers & channel, organize pictures required for the developments of concepts.

• Explore options of innovation in media mix & communication approaches.
• Check the efficiency of different media & touchpoints
• Act as a buffer station for CDR files of all promotional campaigns
• Capture the innovative communication approaches used by competition
• Explore & implement appropriate digital tools in CUs to improve sales force productivity and marketing effectiveness.

    Driving digital campaign:

• Handling Facebook and YouTube channel for vegetable India: Creating posts, events, live streaming.
• Organizing and managing Virtual live events of the Marketing and division team.
• Design and creation of digital communications - video editing, 2D animation and motion graphics, GIF animations, email banners, infographics, etc.
• Coordinating with agency & Drupal team and managing Syngenta vegetable website development.

    Managing end to end delivery of PM at the plant:

• Coordinating with the marketing team and agencies, developing packing artwork.
• Ensure all approvals to be done on proofs and ON-time delivery of packing material at the plant.

    Manage Vendor relationship:

• One contact point for managing the vendors from PO raising to the timely payments
• Explore new vendors for Adv. & Printing jobs.

    Support on Tracking & Analysis :

• Support Marketing and Divisional Head on A&P tracking of A&P spend vs. budget
• Support Campaign lead on effective working of Call Centers to track campaign progress.
• Support Campaign leads on campaign analysis before the End review to present results and recommendations.
• Monthly submission of A and P provision to Finance.

    Other Support to Commercial

• Support CRM Manager & Asset Team on the MR planned in CUs thru agency or Summer Interns
• Support CRM Manager on the activities linked to CRM Initiatives like Praagti redemption
• Keep the ACP database (Grower & R3) all SULs region wise
• Coordinate collection, analysis, and generation of market intelligence to support fact-based business decisions.

Capabilities and Organization accountabilities

• Develop strong coordination with Asset, Divisional Campaign & sales team
• Lead Marketing Services for India to improve the effectiveness of Campaigns & CRMs programs
• Support implementation of new processes/ways of working.

Knowledge, experience & capabilities

Qualifications

• Academic Qualification: Graduate / Post Graduate/ MBA in Agriculture

Critical knowledge

• Knowledge of Microsoft office & SAP
• Knowledge on crops
• Marketing Flair
• Ability to work with a range of stakeholders
• Ability to work in a fast-paced environment
• Experience in developing effective and engaging designs
• Strong experience across digital campaigns

Critical experience

• Experience in managing SAP

Critical technical, professional, and personal capabilities

• Strong drive & Passion
• Multitasking
• Good business understanding/acumen
• Influencing and negotiation skills
• Communication and presentation skills
• People orientation

Additional Information:

People are at the heart of what we do:

• Once a year Full body check
• Competitive insurance scheme
• Employee assistance program – to take care of your and your loved ones mental health
• Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
• Education assistance – for your career growth
• People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

To learn more visit: www.syngenta.com and www.good-growth-plan

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Syngenta Seeds is one of the world’s
largest developers and producers of seed
for farmers, commercial growers, retailers
and small seed companies. Syngenta
seeds improve the quality and yields of
crops. High-quality seeds ensure better and
more productive crops, which is why
farmers invest in them. Advanced seeds
help mitigate risks such as disease and
drought and allow farmers to grow food
using less land, less water and fewer
inputs.
Syngenta Seeds brings farmers more
vigorous, stronger, resistant plants,
including innovative hybrid varieties and
biotech crops that can thrive even in
challenging growing conditions.
Syngenta Seeds is headquartered in the
United States.