Assistant Product Manager - Insecticides

Job Summary:

Assistant Product Manager – Insecticides at Syngenta Pakistan is responsible for leading the commercial strategy and marketing execution of key insecticide brands. This includes life cycle management, go-to-market planning, stakeholder engagement, and in-depth market insights collection. The role involves close collaboration with cross-functional teams, including Sales, Regulatory, Supply Chain, Technical, and Global Marketing.

Key Responsibilities:

1. Brand & Portfolio Management

• Own the end-to-end lifecycle of key insecticide brands.
• Develop and execute marketing strategies aligned with global direction and local needs.
• Create brand positioning, communication campaigns, and value propositions for target crops and pests.
• Analyze product performance, grower behavior, competitor movements, and market dynamics to shape strategy.

2. New Product Introduction (NPI)

• Lead launch planning and execution of new insecticide products.
• Develop NPI campaigns including value communication, demo planning, and training tools.
• Coordinate cross-functional readiness – regulatory approval, supply planning, training, and launch events.
• Execute high-impact launch events and monitor market traction through KPIs.

3. Market Intelligence & Customer Insights

• Conduct extensive field visits across various territories to meet farmers, retailers, and sales teams.
• Capture ground-level insights on pest pressure, farmer preferences, product usage, and unmet needs.
• Benchmark against competitive products and design campaigns to address market gaps.

4. Campaign & Communication Development

• Design and execute integrated campaigns including ATL (TV, Radio), BTL (Events, Activations), and Digital.
• Lead the development of creative concepts and media materials including TVCs, videos, and grower stories.
• Roll out engaging content through social media, trade channels, and farmer touchpoints.

5. Sales Enablement & Training

• Prepare product training decks, sales kits, and question-handling tools for field teams.
• Collaborate with the Sales team to drive product awareness, field adoption, and promotional efforts.
• Facilitate sales pitch competitions, workshops, and capability-building initiatives.

6. Stakeholder Engagement

• Liaise with global and regional marketing teams to localize best practices.
• Manage collaboration with external agencies, production houses, and digital marketing teams.
• Engage with regulatory, supply chain, and technical colleagues for cross-functional alignment.

• Bachelor’s or Master’s in Marketing, Business or related fields
• 5–7 years of experience in Product Management, Marketing, or Agri-inputs Industry
• Strong knowledge of crop protection products, insect/pests, and grower behavior
• Excellent communication, storytelling, and campaign development skills
• Ability to manage multiple stakeholders and execute under tight deadlines
• Proficiency in MS Office, presentation tools, and basic data analytics