CP Marketing Manager Cereals Romania & Moldova

Role Purpose

• To drive Syngenta business putting together a marketing plan that targets integrated crop markets and creates programs that address growers’ needs.
• Develop and implement marketing campaigns for the assigned crops, designed to achieve the growth and revenue goals of the organization.

Responsibilities

• Design detailed campaigns for the assigned crop protection products in order to achieve sales business targets and to launch and position new brands/products including high level professional content defined together with CP and Seeds marketing and sales teams.
• Provide market and grower segmentation & competitive analysis from multiple sources of data (internal and external). Propose Market Research for deeper market understanding.
• Prepare market & sales forecast using specific tools.
• Suggest local campaign priorities in order to best implement & deliver our crop protection strategies.
• Understand the customer/market needs and ensure they are communicated to the sales and technical teams accordingly.
• Lead cross-functional Campaign Teams (together with Marketing, Technical and Sales) in order to design & execute customer-oriented campaigns.
• Liaison with marketing services team and external agencies in relation to content generation and execution of the campaigns.
• Translate offers to customer (channel or grower) needs and detail including delivery plan, pricing and commercial policies.
• Leads proper planning & execution for successful NPI’s preparation: brand value messaging, value & transactional pricing, competitive and technical positioning; Design and implement ready –to- launch brand plans.
• Ensure campaigns are executed in line with budget and plan set by the campaign team.
• Create and maintain marketing reports that track and measure the success of marketing initiatives and perform post campaign in-field measurement of campaign effectiveness.
• Monitor the local marketing insights and support the Syngenta’s/Business area’s Crop protection marketing plan in short and long term.          
• Manages the CP content section of the country web site building and executing a clear content plan. Maintains interaction with growers through social media.
• Provide product knowledge to sales with technical support and actively participate in seminars, events, field tours etc.
• Responsible for knowledge management – plan and conduct product and marketing trainings.

• Min 3 years of experience in sales or marketing in agro business
• Knowledge and min 2 years of experience in product management
• Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
• Degree in Agriculture is a plus
• Deep knowledge of brand management and marketing
• Budgeting, marketing planning and forecasting
• Technical products knowledge
• Understanding of agricultural market, grower needs and trends
• Understanding of key stages and principles of product life cycle
• Analytical and project management skills
• Proficient in English

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases
as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.