AMEA FC Seeds Commercial Excellence Lead

• Define priorities in the Commercial Excellence space across AMEA FC business & ensure these are delivered & tracked to measure impact of the CE initiatives.
• To drive a continuous improvement mindset, aligned with business needs in a changing environment.
• Co-develop and align on ‘future-ready’ Commercial Excellence concepts for the CUs incl.  GTM & New Business Models, Capabilities & Resourcing, Data & Customer insights and Sales effectiveness.
• Leverage Global Commercial Excellence team(s) and Digital teams to drive CUs towards these aligned ‘future-ready’ Commercial Excellence concepts.
• Own the Business Intelligence/Insights data capture & strategy taking hands on approach to creating high level of visibility of both internal and external data – driving us to better data driven decision making.
• Plan marketing & sales capability improvement plans across AMEA to align with future farmer needs and CX.
• Working in close collaboration with Portfolio teams design the pricing strategy & tools for pricing analysis across AMEA, leveraging transparent data to drive this approach.

Accountabilities

• Lead capabilities development and processes enhancement for FC Seeds, leveraging common platforms & tools (e.g. MaSE & Learning Edge).
• Lead and manage sales and marketing capability improvements & sales SIP design to align with strategy and drive performance of our commercial teams.
• Lead and manage AMEA FC Seeds business & market intelligence – ensuring we are using to drive decisions.  Design and track KPIs.
• Lead and manage sales improvement program across AMEA FC Seeds region working with countries to design SIPs aligned with our strategy driving the wanted sales behaviours in countries.
• Design dashboards & create data visibility & transparency both with internal and external data sources to drive better decisions.
• Leverage digital tools to enable the above including AI – driving towards full digitization of our key data sets.
• Hands-on approach to drive to develop commercial enabling platforms we need to bring data to support business decisions.
• Gather and evaluate relevant market and competitor information to review market position and determine threats, determine new opportunities and trends.
• Drive our journey in AMEA FC Seeds from a product-focused approach to one where our Customer Experience is our key differentiator.
• Build a clear vision of how AI technology can become a key part of our data driven decision making process.
• Initiate where needed GTM reviews in countries, leading country teams to re-assess and support courageous decisions/changes where the data leads.
• Lead the pricing strategy across our region, working in close collaboration with portfolio and country teams.
• Bring new pricing tools to the country teams developing and maintaining pricing policies and guidelines ensuring full compliance.
• Ensure strong connection with the global & country (where relevant) commercial excellence teams - being a thought leader in this team strongly contributing to the success of Commercial Excellence community

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources.

A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

• Ability to lead cross functional teams by influence.
• Systemic approach across departments.
• Strong data literacy skills & practical ability to utilise data systems including Power BI, Quik.
• 10+ year experience in agribusiness preferably in a marketing, sales or commercial excellence role.
• Good knowledge of marketing, sales & Data management in agricultural background.
• Practical problem solver & project management experience.
• Proficient in English.