Technical Sales Representative

ROLE PURPOSE  

• Accelerate product introduction, promotion and demand creation for both new and existing VEG SE varieties in order to boost the sales
• Organize Demo trials for customers and promote the varieties during the customer visits
• Support the work of the Marketing & Sales BU Turkey and BU & territory teams by providing them with sufficient technical information on the product behavior and performance to help them in the product positioning and sales

ACCOUNTABILITIES

• Generate customer demand for specific vegetable seeds relevant to the assigned geography of responsibility to support VEG BU targets
• With strong agronomic  and sales experience in VEG
• Ensures demo field trials are executed and visited by customers for 6.2 and 7 varieties in alignment with campaign plans
• Oversee the performance of PLC 6.1 trials with Trialing officers and the TER Product manager by regular visits
• Supports NPI launches, executes the campaigns by delivering the key messages and promo materials to the customers
• Be the technical reference for the assigned VEG crops: provide technical support on varieties to customers and BU sales & marketing team + Marketing operations (trial visits, presentation, technical document)
• Collect market/competitor information and information on varieties performance and provide them to Sales & Marketing BU units and CEE territory  Product managers
• Handles the technical side of the customers complaints
•  Ad-hoc participation in local pre-HPC and key member of the respective local crop unit
•  Accountable for sales to a group of customers 
•  Negotiate volume, price and credit with customers
•  Follow-up on seeds deliveries, customers payment
•  Provides training and development to the channel
•  Supply forecast information (1-3 Year) to SAM & BU head
•  Provides feedback from Demo trials to the R&D, CEE product managers
•  Identifies customer needs and will identify resources to ensure successful outcome
•  Key interfaces:  TER PMs, Sales Reps, Marketing operations, KAM, Trialing officers

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs. Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions. Syngenta Seeds is headquartered in the United States.

KNOWLEDGE, EXPERIENCE & CAPABILITIES

Critical experience and knowledge

• Agricultural university degree
• With strong agronomic  and sales experience in VEG, above 5 years of work experience
• Some marketing experience could be a plus
• Good knowledge of the Vegetables Seeds market and customer needs
• Native Turkish with at least basic English language

Critical leadership capabilities

• Focus on customers
• Communicate with impact
• Collaborate across boundaries
• Build a culture of innovation

Critical technical and professional capabilities

• Understand customer needs
• Understand market dynamics and competitive environment
• Strong agronomic seeds background  & experience
• Deep understanding of product behavior and performance
• Very good communication and presentation skills
• Good sales influence skills
• Develop/deliver innovative, customer-driven offers
• Create strong, distinctive crop campaigns

Additional information:

• Travelling up to 80% for customer & trial visits