Technical Sales Manager
- Sales
- New Delhi
- Syngenta Seeds
Job description
This vacancy has now expired. Please see similar roles below...
Role purpose
- Build, maintain, and deliver territory business plan for the given geographic area.
- Drive seed demand generation at YPR, grower, retailer level through flower trial
- Plan, track and manage team of Market Development Officers (MDO) and their activities.
- Actively manage relationships with distributors, grower, YPRs, Retailers & Develop and maintain relationships with key influencers in the territory.
- Focus on accurate and timely sales planning and seed liquidation at YPR & grower Level.
- Define and adapt the best go-to-market approach by selecting and managing an optimum portfolio of attractive business partners, generating profitable sales and growing Syngenta's market share in the given geographic area.
- Manage Key Account business development projects.
- Find and appoint new channel partners in the given assigned area to achieve the business goals
Accountabilities
- Meet agreed targets and objectives for flower seed & vegetative business.
- Organise where needed: workshops, seminars, company trial days, and commercial demonstrations to promote Syngenta’s genetics.
- Steer and validate forecasting / input tactical plan / input annual budget.
- Delivering required-relevant input for monthly reporting
- Feedback market intelligence and value chain information in a timely manner to relevant members of the Syngenta team
- Develop & deliver compelling customer driven offers.
- Develop/implement sound value and transactional pricing based on customer perceived value.
- Co-Develop, support, and execute campaign plans.
- Continually review distributors’ performance against KPI’s
- Review and Manage overview sales budgeting and forecasting per distributor
- Gain regular distributor’s feedback on Syngenta performance
- Maintain customer relationships and realize high customer satisfaction
- Ensure effective collaboration with Sales Support, Marketing, TecSpec, Product management and other Syngenta functions to maximise the value to and from each Account
- Management and coordination of the day-day sales activities in line with rules & compliancy within company ,and reporting forums to monitor commercial performance; initiate corrective actions to ensure targets are delivered
- Execute a plan for the growth of the responsible geography, increase market share and lead growth.
- Any other responsibilities as assigned by senior manager from time to time including Country/Division projects.
- Translate Syngenta Flowers Strategy to local needs
Key Deliverable
- Achieve sales revenue targets for the assigned area/territory.
- Undertake the required channel management to ensure availability of company stocks, enable prompt and efficient liquidation in line with demand.
- Accountable for collections from all customers in the sales area/territory, ensure they are in line with policies and taking required action steps with errant customers.
Knowledge, experience & capabilities
Critical knowledge
- Bachelor’s degree (Agriculture or Horticultural qualification. Minimum of 5-8 years relevant experience, i.e., Flower seed sales, Nursery industry (retail or grower)
- Key account management skills and distribution driven experience : 5-8 years
- Understanding of competitive environment
- Agribusiness experience: knowledge of cropping practices and (preferrably) crop protection products 5-8 years
- Customer service and problem-solving attitude.
- Strategic mindset to develop channel growth plan.
- Team working and People Management Skills
Critical experience
- Negotiation and influencing skills.
- Deep customer and market understanding
- Ability to develop sustainable strategic partnerships with leading ornamental business value chain players
- Critical technical, professional, and personal capabilities
- Applies effective grower, channel, and influencer segmentation.
- Ability to develop/deliver and implement innovative, customer driven offers.
- Ability to develop/implement sound value and transactional pricing based on customer perceived value.
- Delivers distinctive value propositions to customers in line with agreed strategies & building on campaign plans.
- Able to Co-Develop and executing campaign plans.
- Understands market dynamics and competitive environment.
- Anticipates changes in the market and propose strategy adjustments accordingly.
- Influencing and negotiation
- Communication and presentation skills
- People/team player
Critical success factors
- Customer oriented
- Result driven and business oriented.
- Ability to prioritise and focus his job on must wins.
- Business knowledge
- Creativity and entrepreneurial mindset
Additional information
- Willing to travel extensively, including local overnight to meet with customers/growers/retailers.
- Reporting directly to Key Account Manager- Flowers SA
- Flexible working hours to support the business needs.
People are at the heart of what we do:
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’
Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
To learn more visit: www.syngenta.com and www.good-growth-plan
Follow us on: Twitter & LinkedIn
Syngenta Seeds
Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.
Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.
Syngenta Seeds is headquartered in the United States.

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