Portfolio Manager - Fungicide

Role Purpose:

We are looking for a proactive leader who will be responsible for the development and implementation of the marketing strategy within Syngenta Crop Protection. The Portfolio Manager will design and drive customer leadership initiatives, establish sound Portfolio strategies, and contribute to digital transformation to drive commercial excellence across the Fungicide Portfolio.

Responsibilities:

• Develop and execute IMC campaigns including new product launches. Build 360 (IMC) campaigns to build engaging brand experiences that are in line with the local market context.
• Develop a long-term strategy for the brand/category which should include a portfolio strategy, identification of key growth drivers, and a 3-year business plan.
• Develop and maintain an understanding of the category; the market dynamics, the competition landscape, and the ability to identify key consumer trends. Share insights regularly with senior management to ensure that the product launch plan is in line with consumer demand.
• Execute the local adaptation of communication in collaboration with the zone team.
• Manage the complete marketing budgets for the category and ensure they are managed within the given parameters.
• Participate in demand and sales planning exercises with the relevant stakeholders to ensure the demand forecast accuracy for the category.
• Collaborate with cross-functional teams to drive effective brand animations and brand promotion activities.
• Maintain a close working and business relationship with partner agencies and spokespersons including creative, digital, and research agencies.
• Planning and leading end-to-end E-commerce plans by ensuring A+ content/visibility, activation/promo, launches, and expansion in line with the brand’s strategic vision & guidelines.
• Coach, manage, and develop a team of either direct reports/project resources/Management Trainees.
• Lead the market and consumer research for the category, and make recommendations to the management based on the research analysis.
• Manage the P&L for the category and ensure all business KPIs are being met.
• Lead cross-departmental projects to improve business planning and execution.
• Define and monitor media plans, implement promotions, and ensure implementation of trade marketing plan.

• Bachelor’s or master’s degree in agriculture, business studies/marketing, or equivalent
• 7+ years of experience in a managerial role in an international organization, preferably within the agricultural industry or similar
• Strong digital capability, experience in digital campaign execution
• Demonstrated ability to significantly grow business results and brand recognition
• Agile in interacting with stakeholders, partners, officials, and industry players
• Demonstrated ability to lead marketing team through transformation and create a collaborative winning team mindset in marketing and beyond
• Strong, entrepreneurial, and inspirational leadership skills
• Fluent English

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner.

Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and Harassment