KAM

• Achieve sales and market share targets with key accounts and Retailers within the assigned area, in close cooperation with Sales Reps
  • KAM focus: Growers (60%) + big Retailers (20%)+ selected Distributors (20%)
• Regularly collect and report Grower and Retailer data and insights via SFDC
• Coordinate and manage demo trials
• Provide technical support and training to key customers and influencers
• Hold critical internal and external crop expertise across a range of agronomic and market conditions
• Work closely with the marketing team to implement campaigns, monitor effectiveness and adjust as required.
• Act as key contact / interface for all Syngenta businesses to customer.

Dimensions

• Financial: Sales budget ?$
• People: No of direct reports 0, No of indirect reports 0
• Geographic Scope: (insert)

Accountabilities

• Create demand with assigned key accounts for Syngenta products according to relevant marketing campaigns and in line with set sales targets
• Organize relevant technical trainings, workshops, seminars, webinars for Growers, Retailers, Distributors
• Use SFDC as a core tool supporting sales process in Syngenta, including regularly capture own sales activities, grower, and retailer opportunities
• Prepare account plans for assigned strategic key accounts.
• Contribute to distributors sales budgeting, forecasting processes and payment collection.
• Participate on prospection and creation of new channel partener’s.
• Build solid and professional relationship, based on recognized expertise and trust, with key customers, influencers & local authorities.
• Set up and follow up demo trials to build deep understanding of Syngenta product offers to maximize the impact of product launches.
• Collaborate with Area Sales Manager, for the development and implementation of tactical business plans for key accounts that include innovative and sustainable offerings, sales growth targets, and strategic alignment to Syngenta.
• Collects relevant customer and competitive information and communicates it to internal stakeholders as necessary.
• Work closely with customer service to handle and process customer complaints, take action to prevent further complaints.
• Always act in full compliance with the company’s policies, procedures & code of conduct.

• Accountabilities

• Create demand with assigned key accounts for Syngenta products according to relevant marketing campaigns and in line with set sales targets
• Organize relevant technical trainings, workshops, seminars, webinars for Growers, Retailers, Distributors
• Use SFDC as a core tool supporting sales process in Syngenta, including regularly capture own sales activities, grower, and retailer opportunities
• Prepare account plans for assigned strategic key accounts.
• Contribute to distributors sales budgeting, forecasting processes and payment collection.
• Participate on prospection and creation of new channel partener’s.
• Build solid and professional relationship, based on recognized expertise and trust, with key customers, influencers & local authorities.
• Set up and follow up demo trials to build deep understanding of Syngenta product offers to maximize the impact of product launches.
• Collaborate with Area Sales Manager, for the development and implementation of tactical business plans for key accounts that include innovative and sustainable offerings, sales growth targets, and strategic alignment to Syngenta.
• Collects relevant customer and competitive information and communicates it to internal stakeholders as necessary.
• Work closely with customer service to handle and process customer complaints, take action to prevent further complaints.
• Always act in full compliance with the company’s policies, procedures & code of conduct.
• Active participation and engagement in digital content creation process (posts themes, texts, testimonials)

Knowledge, experience & capabilities

Critical knowledge

• Bachelor’s degree in Agriculture
• Deep knowledge of agri-business market.
• Technical & product knowledge

Critical experience:

• Commercial experience 3 – 5 year
• Understanding of competitive environment
• Ability to understand customers' needs, challenges and opportunities and to bring solutions that address them better than competitors
• In depth Technical knowledge of crop protection products both from Syngenta & competition
• Ability to prioritize and focus her/his job on must wins
• Computer skills (Microsoft Office user, CRM)
• Excellent Communication and presentation

Critical technical, professional and personal capabilities:

• Delivers distinctive value proposition to key accounts
• Understands customer needs
• Has deep and broad crop and product knowledge
• Selling and negotiation skills are well developed
• Ability to manage objections, and handle pressure
• Ability to collaborate efficiently with staff at all levels within Syngenta

Critical leadership capabilities, Critical success & Key challenges:

• Often works independently, need to adjust his/her actions based on the situation, e.g. on the customer response
• Uses best practices and knowledge of internal business issues to improve products, process or services.

Additional information

Flexibility in working hours with out of office hours required to fulfill the role successfully

Innovations

Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.