Field Promoter

ROLE PURPOSE

• To promote the Syngenta offer in specified key areas & locations, according to individual plan agreed with manager.
• To carry out demonstrations &  field days and liase/involve with  Mazao Club Members  & incorporate specific products promotional campaigns to optimise sales in the area.
• To achieve agreed demo/ targets.(Stockist sales where appropriate)

 ACCOUNTABILITIES

• To implement agreed demonstration plans / promotion plans within specified timeframe.  
• To operate effectively without supervision & within agreed expenditure budgets.
• To keep abreast of market trends, pricing and competition activities, feeding back regular information to Crop Sales Manager as changes arise.
• To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
• To provide the grower & stockist with advice on the benefits , safe use & handling of Syngenta agrochemicals.
• Ensure key information about growers, stockists (eg. Names, address, email, crops grown, products used etc) is collated and provided to Area Manager  for SFDC
• To give regular feedback on progress and success or otherwise of demonstrations/ products penetration and propose any changes that suits the promotion environment at any one period.
• To defend and promote the image of the company including representing the company in a professional and competent manner.

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs. Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions. Syngenta Seeds is headquartered in the United States.

KNOWLEDGE SKILLS & EXPERIENCE:

Critical Knowledge:

• An agricultural or business related Degree/diploma(or expected to graduate in 12 months)/or agricultural based cirtificate accompanied with over 2 years hands on experience.
• Be local resident with being fully conversant with the agric trends in the area.
• Must be a mobilizer.
• Knowledge of how to set up demonstrations to extract the Unique Selling Points of our products.

Critical Skills:

• Leadership – ability to organise and carry out demos.   
• Delivery / performance orientation.
• Language skills – must be profficient in at least two local langauges (one to be Kiswahili) and also fluent in oral and written English.
• Self motivated. Able to work in isolation & with minimum supervision.
• Ability to deliver results within short turn around timeframe.
• Good presentation skills for group sessions.

Critical Experience:

• Previous experience in products demonstrations / selling in farmer-based environment.
• Relevant business experience in local environment is advantageous.

KEY COMPETENCIES FOR ROLE

• Pro-active to be able to exploit market opportunities faster and better than the competition.
• Builds strong relationships easily and networks with farmers well-Be teacher like
• Communicate clearly.  Team oriented.  Good interpersonal skills.  Self starter.  Acts as an ‘ambassador’ for the company at farmer level.  Desire for self learning.
• Can communicate innovative marketing leading offers to targeted channels.
• Looks to set standards in Demo excellence.