Digital Marketing Transformation Lead

Role Purpose

Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local and global commercial organizations - well aligned with the global and local Japan digital marketing strategy

Define and implement the Japan digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO, Social Media / Listening, Paid media and Content Management plan

Increase marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns locally

Enhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns and projects

Accountabilities

• Design and implement the local (Japan) digital marketing strategic priorities in line with the local business strategy
• Define, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefings
• Drive local digital marketing transformation and capability building, together with global Head of Digital Marketing Lighthouse and the Japan Marketing Head
• Set the DM analytics direction and establish, measure and optimize DM KPIs with objective to manage and optimize digital A&P spend
• Collaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital)
• Realization of tagging, SEO/SEM implementation and management of paid media of all digital campaigns
• Increase impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc.
• Build a strong interface and collaboration with agencies, global and local Marketing teams, IT & Digital

Critical Knowledge

Professional graduated or advanced student of the careers of: Marketing, Systems, Engineering, Business Administration or related.

Good understanding and knowledge of how to plan and execute digital marketing campaigns.

Strong knowledge of digital marketing in general paid media and analytics, social, SEO, Marketing Automation and UX web site/landing pages

Solid knowledge of agile methodologies.

Analytical mind-set and knowledge working with systems and tools for problem solving.

Critical Experience

• Minimal 8 years of hands-on digital marketing campaign implementation experience management; preferably in a large international company
  
  Hands-on Digital tool experience (ex. GA4, Google Data/Looker Studio,  AI tools, SEO tools – ex.  SEMrush, Social – ex. Emplifi, Hootsuite, Sprinklr, Paid Media – ex. Facebook, Google, Youtube, etc., Local Messaging Platforms ex. LINE,  Web Platforms ex. Drupal, Marketing Automation Platforms– ex. Hubspot, SF Marketing Cloud, etc.)
   
• Digital Paid Media & programmatic marketing experience, social, SEO, marketing automation
• Strong understanding of the digital behaviour, B2B and B2C.
• Experience with digital personalization
• Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints
• Experience with briefing digital marketing agencies on digital campaign creation and delivery
• Excellent project management skills; ability to manage several projects at the same time

Excellent cross-organizational and cross-departmental communication capabilities

Self-starter and can work individually

Languages: Japanese and English Proficiency

Syngenta is a leading science-based agtech company. We help millions of farmers around the world to grow safe and nutritious food, while taking care of the planet.