Digital Marketing Transformation Lead

Role purpose:

• Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local and global commercial organizations - well aligned with the global and local digital marketing strategy
• Define and implement the local digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO, Social Media / Listening and Content Management plan
• Increase marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns locally
• Enhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns and project.

Accountabilities:

• Design and implement the local digital marketing strategic priorities in line with the local business strategy
• Define, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefings
• Drive local digital marketing transformation and capability building, together with global Head of Digital Marketing and the local Marketing Head
• Set the DM analytics direction and establish, measure and optimize DM KPIs with objective to manage and optimize digital A&P spend
• Collaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital)
• Realization of tagging, SEO/SEM implementation and management of paid media of all digital campaigns
• Increase impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc.
• Build a strong interface and collaboration with agencies, global and local Marketing teams, IT & Digital

• Minimal 8 years of hands-on digital marketing campaign implementation experience management; preferably in a large international company
• Paid Media & programmatic marketing experience
• Strong understanding of the digital behaviour, B2B and B2C.
• Experience with digital personalization
• Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints
• Experience with briefing digital marketing agencies on digital campaign creation and delivery
• Excellent project management skills; ability to manage several projects at the same time
• Professional graduated or advanced student of the careers of: Marketing, Systems, Engineering, Business Administration or related.
• Good understanding and knowledge of how to plan and execute digital marketing campaigns.
• Strong knowledge of digital marketing in general, primarily paid media and analytics.
• Solid knowledge of agile methodologies.
• Analytical mind-set and knowledge working with systems and tools for problem solving.
• Strong team player, able to work in cross functional environment, strong in building and maintaining relationships
• Influencing skills, drive for result
• Structured and analytical with a passion for detail
• Great project and stakeholder management skills
• Excellent cross-organizational and cross-departmental communication capabilities
• Self-starter and can work individually
• Languages: Vietnamese Native and English Proficiency

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.