Digital Marketing Specialist

At Syngenta, our commitment to farmers lies at the heart of everything we do. We understand that in today's rapidly evolving agricultural landscape, embracing digital innovation is crucial to driving success and sustainability.

That's why we are thrilled to introduce our Digital Marketing Specialist role, dedicated to building robust digital marketing capabilities. This role provides campaign leadership and execution across Central Europe organization (Poland, Czech Republic, Slovakia, Baltic countries).

Also, this position drives successful content marketing strategies, works closely with country marketing teams to strategize and deliver content marketing initiatives that create demand, build awareness, drive brand preference, and ultimately generate sales opportunities.

Responsibilities

• Collaborate with marketing teams to implement effective digital marketing initiatives
• Contribute to the development and execution of marketing strategies for Syngenta’s products and solutions across Central Europe (PL/Baltics/ CZ/SK)
• Assist in establishing processes and tools to track customer personas and improve customer experiences through targeted and relevant marketing campaigns
• Analyze trends and contribute to educating the organization on the need for digital marketing and an omnichannel approach to customers
• Support in maintaining digital marketing capabilities in local marketing teams
• Collaborate with local teams to develop a strong commercial funnel, focusing on measuring marketing conversion into sales
• Support in driving collaboration between our Seeds and Crop Protection teams to align digital marketing strategy

• Minimum 2-3 years of experience in digital marketing
• Familiarity with digital marketing tools and strategies
• Strong analytical skills and comfort with data-driven problem-solving
• Experience in working in global matrix organizations (preferred)
• Ability to build relationships with agencies and business partners
• Experience in content and brand marketing, preferably in the B2B sector
• Excellent verbal and written communication skills
• Project management skills
• Fluent English