Digital Marketing Manager, SPS

Role Purpose

At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta’s Professional Solutions (SPS) team is currently seeking a Digital Marketing Manager in Greensboro, NC.

This role will provide leadership and support in developing and executing the creation, development, support and implementation of digital marketing solutions and tools that drive growth for the professional solution business. This role is key to ensuring a seamless digital marketing strategy is in place through a variety of avenues including customer facing websites, digital tools, email campaign strategies, social media and mobile apps.  This position will work closely with the customer marketing teams across all the markets within SPS to ensure a cohesive digital platform is aligned with market and brand strategies.

Accountabilities

• Lead the digital marketing team in the development and maintenance of key digital tools including several customer facing websites, digital tools and mobile apps through collaboration with both internal and external development partners
• Ensure close interaction and alignment with key stakeholders, including market and brand management, marketing programs and sales team.
• Oversee the creation and execution of electronic communications to launch marketing programs, pricing, operational updates, and various customer communications.
• Manage various digital projects including the related support from partners such as Infosys and external ad agency.
• Ensure the ongoing web presence meets the global and local branding standards and guidelines.
• Update various customer-facing digital tools periodically to align with key annual end-user and channel customer program components.
• Improve the design, UX, traffic, and content of customer facing websites
• Define and implement appropriate measurement methods, metrics, and ROI models to evaluate internet and electronic communication effectiveness.
• Drive continual improvement in email marketing execution (including targeted campaigns and channel announcements) and subscriber list growth.

• A minimum of a Bachelor’s degree (preferably in Agriculture, Marketing, Design, Business Administration, and/or related discipline)
• A minimum of 5 years of sales/marketing experience with a digital focus (Web design and digital tool development)
• Must have experience with HTML and CSS coding
• Must be eligible to work in the United States without sponsorship from Syngenta

Preferred Requirements

• Graphic design skills and experience with UI/UX development
• Salesforce.com / CRM experience is a plus
• Working knowledge of internet architecture (certificates, redirects, domains, infrastructure, etc.)
• Experience working with a content management system

What We Offer:

• A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs
• Full Benefit Package (Medical, Dental & Vision) that starts your first day
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution
• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Family and Medical Leave Act (FMLA)

(http://www.dol.gov/whd/regs/compliance/posters/fmla.htm)

Equal Employment Opportunity Commission's (EEOC)

(http://webapps.dol.gov/elaws/firststep/poster_direct.htm)

Employee Polygraph Protection Act (EPPA)

(http://www.dol.gov/whd/regs/compliance/posters/eppa.htm)

#LI-DR123

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.