Customer Experience Specialist

Role purpose: Develop and implement customer campaigns to optimize customer experience.
Key responsibilities of role
 • Drives business performance by supporting the sales team with customer marketing and
demand generation activities. Leads execution of customer marketing-related activities in the
Customer Relationship Management (CRM) tool.
 • Implements the annual marketing plan in close connection with the sales team, and within the
agreed Marketing budget, including campaign planning, advertising and promotion (A&P)
execution, marketing communication, product promotion materials, and digital marketing
platform management.
 • Designs and delivers campaigns, including NPIs, in close cooperation with the sales teams and
Product Specialists through traditional and digital channels .
 • Organizes customer events (demo days, demonstration fields local exhibitions, digital /virtual
etc.)
 • Develops and delivers marketing support and communication materials in compliance with
company branding guidelines and principles, and as the interface with external agencies.
Localizes and leverages regional campaign communication content.
 • Supports business performance improvement by providing data driven customer insights and
feedback also with the support of A.I
 • Provides supporting analytics to improve customer targeting for more effective campaign
planning ,design and execution
 • Manages the Syngenta Vegetable Seeds Country, country website and develops / maintains
interaction with growers through social media, SEO, and messaging plantforms (e.g.
Email/ Whatsap)
 • Coordinates with sales team to actively and appropriatly use the CRM tool in support of A&P
and Customer Marketing campaigns, such as but not limited to adding customers to CRM
campaigns, defining and managing lead capture and lead management/handoff processes,
implementing lead capture strategy, and executing key-account marketing.
 • Support and guidance on Campaigns/Resources prioritization by crop/CU based on historical
outputs, learnings and ROI.
 • Manages assigned A&P budget and promotional inventory within a CU/Crop throghout the year
aligned with strategic priorities defined by PS.
 • Works with Territory Product Specialists to communicate customer-facing product
communication in-line with Product / Product Line strategy.

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.

Knowledge, experience & capabilities
 Minimum bachelors degree
 Marketing experience: A strong background in marketing is essential, including experience in
developing and executing successful marketing campaigns.

Customer experience knowledge: Understanding of customer behavior, preferences, and
expectations is crucial to creating effective campaigns that drive sales and enhance the
experience of customers.
 Familiarity working within a Customer Relationship Management (CRM) system to manage leads,
identify cusomters for a campaign, and manage data related to customer marketing and
campaigns.
 Familiarity with tools such as CRM systems (Salesforce Sales Cloud), marketing automation
(Salesforce Marketing Cloud), website CMS systems (Drupal), design templating software
(Canva), asset management systems (Bynder), and related marketing analytics tools.
 Experience creating customer-facing marketing communication materials that are in line and
compliant with a brand standards. Has demonstrated experience being the owner of customerfacing
materials in physical and digital media.
 Experience working with outside marketing support services such as design agencies,
photographers, videographers, copywriters, and creative service teams. Managing their scope of
work, providing feedback and review, and managing their compliance with our brand standards.

Data analysis skills: The ability to analyze customer data and identify trends and insights is
important for developing targeted campaigns that resonate with customers.
 Communication skills: Excellent communication skills are necessary to collaborate with crossfunctional
teams, communicate campaign objectives, and present campaign results to
stakeholders.
 Project management skills: The ability to manage multiple projects simultaneously, prioritize tasks,
and meet deadlines is essential for success in this role.
 Creative thinking: Developing innovative and creative campaign ideas that engage customers and
differentiate the brand from competitors is important.
 Adaptability: The ability to adapt to changing customer needs and market trends is important for
creating campaigns that remain relevant and effective over time.
 Digital Marketing: Experience developing integrated marketing campaigns that leverage digital
marketing channels. Familiarized with working in the prevalent digital marketing channels used in
their territory.
 MarComm & Brand: Experience developing marketing communications and campaign materials
in-line with the brand, localized and adapted to their market. Ensures compliance with brand
standards and marketing communications standards (grammar, spelling, clarity, etc.) in all
materials published in their market.