Digital Marketing Lead

Role Purpose:

As Manager - Digital Marketing, you will be responsible for the digital marketing journey of Syngenta in India aimed at grower acquisition, brand penetration through grower engagement and grower conversion for all brands. This is a newly created role that will act as the day-to-day liaison between the business stakeholders, internal IT experts and the digital marketing agency partners in order to execute the grower centric online strategy for Syngenta India.

Accountabilities:

• Translate brand strategies into focused digital campaign plan based on grower insights
• Design, implement, monitor and optimize full funnel digital marketing campaigns including paid (such as Search, social media, display, remarketing, 3rd party collaborations etc.) and owned media focusing on grower acquisition, grower engagement and grower conversion
• Lead execution and ensure that all related parties (such as vendors, agencies etc) meet approved project milestones
• Manage ROI of digital campaign investments through efficient media buying
• Provide content strategy for website and social media
• Collaborate with local division teams on campaign localization, lead qualification and lead conversion
• One point contact for leading digital initiatives for Field crops
• Implement ecommerce strategy and track performance
• Help drive adoption of central digital marketing campaign across divisions
• Integrate online campaigns, social media, e-com and CRM
• Manage Digital agencies and interface between external agency partners, Syngenta IT and brand teams
• Day to day management of all digital touchpoints
• Reporting of all campaign KPIs and continuous experimentation (a/b)

KRA

• Successful implementation of Digital initiatives/projects
• Integrating digital footprints for FC Sales execution strategy
• Successful implementation of Loyalty programs for grower & channel
• Partnering in 5-year digital strategy for FC to enable accelerated business objectives

Experience required for the job:

• 6 to 8 years of hands-on digital marketing experience handling large scale campaign planning and execution in FMCG/Consumer Health/digital agency
• Experience in both digital creative development and media buying across multiple channels and platforms
• Experience of working with cross-functional teams in matrix organizations
• Experience in content personalization, AR, VR content development, employer branding etc

Qualification and critical knowledge required:

• Bachelor’s or Master’s degree in Marketing/Communication
• Proficiency in digital KPIs tracking through analytics tools such as GA, Adobe Omniture etc
• Proficiency in content management systems preferably Drupal
• End-to-end Campaign tagging through GTM etc
• Strong analytical and data driven decision making and Project Management skills
• Solid communication skills and team player
• Highly motivated, self – starter, strong sense of urgency and ownership to deliver commitments on time
• Creative and sensitive to market trends and grower behavior insights

Primary Location : Pune, India

Employment type: Full time position

Job Function : Marketing

Additional Information:

People are at the heart of what we do:

• Once a year Full body check
• Competitive insurance scheme
• Employee assistance program – to take care of your and your loved ones mental health
• Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
• Education assistance – for your career growth
• People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

To learn more visit: www.syngenta.com and www.good-growth-plan

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Syngenta Seeds is one of the world’s
largest developers and producers of seed
for farmers, commercial growers, retailers
and small seed companies. Syngenta
seeds improve the quality and yields of
crops. High-quality seeds ensure better and
more productive crops, which is why
farmers invest in them. Advanced seeds
help mitigate risks such as disease and
drought and allow farmers to grow food
using less land, less water and fewer
inputs.
Syngenta Seeds brings farmers more
vigorous, stronger, resistant plants,
including innovative hybrid varieties and
biotech crops that can thrive even in
challenging growing conditions.
Syngenta Seeds is headquartered in the
United States.