Digital Marketing Executive

Role purpose

• Lead the digital transformation journey of Syngenta in Bangladesh to bring new technologies in agriculture which will have the positive impact on livelihood of farmers
• Provide modern research based break-through digital technologies to boost farm productivity leading towards developed agricultural economy of Bangladesh
• Provide digital insights and analytics to support strategic decisions in order to achieve the purpose of Syngenta that is Bringing Plant Potential to Life.

Accountabilities

• Lead and drive country digital initiatives
• Manage Digital Marketing activities for all products/brands in country

  • o  Translate brand/product strategies into a focused digital campaign strategy & plan based on customer/grower insights.

    o  Define, create and implement and optimize the local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion of sales and grower loyalty), B2B and B2C.

    o  Alignment of digital campaigns with local marketing teams and their initiatives.

    o  Leads digital campaign execution and ensure all related party (including agency / vendor) meet approved project milestones.  Creation of digital campaign creation briefs for the agencies involved and the end-to end campaign delivery process.

    o  Provide content strategy.  Management of all digital campaign content consistency & quality according to the brand guidelines

    o  Supervise and monitor customer inquiry/complaints make sure all followed up, managed and recorded it properly.

• Manage Digital Advertisement (FB, WA, YouTube, etc)

  • Develop digital media plan & strategy to boost brand awareness through digital media.

  • Realization of tagging & SEO/SEM implementation of all digital campaign assets to drive traffic.

  • Work closely with digital media buying agency to make sure optimal budget utilization

• Monitoring, Reporting and Controlling digital marketing cost spending

  • Setting, measuring, optimization and reporting of all campaign KPI’s and as such optimize digital A&P spend.

    o  Regular monitoring and reporting digital marketing campaign effectiveness

    o  Collecting and sharing information about digital insights, digital marketing trends, technology and competitive review.

    o  Manage local digital marketing A&P budget. Ensure optimal budget utilizatio

• Lead and drive country channel digital initiatives

• Work closely and interfacing with external agencies, Syngenta IT & Digital and local Marketing & IT teams and Corporate affairs

• Involve in Global digital projects through proper stakeholder management in very close cooperation with Global, Region and Country Management Teams.

Critical success factors & key challenges

• Management of cross functional projects
• Fast understanding of business environment, industry drivers and country challenges
• Quickly understand key stakeholders and build key support networks
• Analysis of effectiveness and opportunities
• Attention to detail and reporting accuracy

Knowledge, experience & capabilities

Critical knowledge

• Bachelor (S1) degree in Marketing/Communication/Information Technology (IT)
• Familiar to Internet / website technologies.
• Familiar to digital application development phase.
• Having good understanding on overall marketing knowledge and activities.
• Strong analytical skills and understanding of core KPI metrics

Critical experience

• Minimal 2-5 years of hands-on digital marketing campaign implementation experience  management; preferably in a large international company, preferred have experienced in handling digital on FMCG/ConsumerHealth brands or digital agency.   
• Experience in direct interaction with senior leaders and above country level
• Coordinating cross-functional project teams and change projects
• Strong understanding of the digital behavior, B2B and B2C.
• Experience with digital personalization
• Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints
• Experience with briefing digital marketing agencies on digital campaign creation and delivery.

Critical technical, professional and personal capabilities

• Language ability.  Good communication in Bangla Bangladesh and English both verbal and written.
• Discipline.  Self leadership, proactive self-starter with good working attitude and behavior, can-do attitude.
• Interpersonal skill.  Good team player.  Able to establish good relationship with other people, has a certain degree of assertiveness.  Able to work in cross functional environment, strong in building and maintaining relationships
• Communication/influencing skill, drive for result.  Able to present information in good manner, verbally and writtenly.  Able to express any ideas openly.  Able to engage readers/audience through creative copywriting according to specific brand/campaign needs.  Able to work across hierarchies.  Able to condense and communicate complex information
• Creative skill.  Able to execute and translate brand and campaign strategy into an attractive and engaging digital marketing activities.
• Structured and analytical with a passion for detail.  Robust analytical and conceptual skills.  Able to think structured and strategically.
• Project management.  Able to plan and prepare in advance. Able to manage several projects within the same time frame with good quality. Multitasking, and time conscious. Attention to detail and able to work under time-pressure.  Proactive and result oriented.
• Accurate

Critical leadership capabilities

• Communicates inspirationally and gains commitment and trust of key stakeholders in a compelling way
• Provides support for individuals and teams to work at their creative edge
• Prioritizes actions and ensures appropriate support and resource
• Skilfully plans, organizes and monitors performance to meet deadlines
• Senses and adapts to the changing environment to achieve excellence in delivery

• Bachelor (S1) degree in Marketing/Communication/Information Technology (IT)

• Be willing to travel, including overnight and over the weekend trip
• Be willing to work during holidays, if necessary

Syngenta headquartered in Basel, Switzerland and is among the world's leading companies in Agriculture Crop Protection and ranks in the top 3 in the high value commercial Seeds market. In Syngenta we are helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 48,000 people in over 100 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

Join Syngenta and help build the most collaborative and trusted team in agriculture. No matter what your position, you will have a vital role to play in safely feeding the world and taking care of our planet.