Brand Activation Content Lead

• Responsible for developing/coordinating creation of digital content for intensified campaigns and direct grower engagement.
• Supporting the Grower Interface project.
• Contribute to business growth by creating inspiring content which supports key campaign messages, for deployment across online and offline touchpoints.

Accountabilities:

• Lead creation of digital campaign content for deployment across digital channels, ensuring inspirational, informative and engaging content. 
• Work with Brand Activation Leads & Digital Marketing Manager to maintain a campaign calendar of digital content to be used across all our digital channels.
• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends. 
• Partner with internal/external design team to develop graphics, video and photo to support Brand Activation Team when necessary.
• Manage posting and engagement across various digital platforms, including Spriklr, Facebook, Instagram, YouTube, WhatsApp. 
• Support the project team developing and launching a dedicated grower interface smartphone application.
• Train and share knowledge with internal teams (sales team) to improve their capability in developing in-field content. 
   

Essentials Knowledge, Experience & Skills:

• Bachelor (S1) degree in Agriculture. 
• Familiar with Internet / social media.
• Having good understanding on overall marketing knowledge and activities.
• Good analytical skills.
• Minimal 1-2 years experience on Brand Activation Content role.

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.