Trade Marketing Manager

Role purpose

Responsible for Co-developing channel activity with marketing and sales team and define growth strategies and driving execution to achieve targets at distributor, retailer, and grower (end-users) level.

Main Responsibilities

• Define Direct Sales Channel picture of success i.e. distribution, in-store merchandising, assortment, etc. to be in line with the brand strategies and communication message.
• Work with distributor team (Sales & Marketing) to define channel activities
• Manage all POSM, manage BTL budget within assigned region
• Develop integrated activity calendar for the direct sales including NPI, in-store visibility, consumer, trade promotion, activation to deliver Channel target and gain market share
• Responsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channels
• Fully responsible for Trade promotion budget management for Direct Sales Channel
• Conduct regular business analysis review for Direct Sales channel, campaign/launch tracking and propose learnings, action plan for improvement
• Perform customer segmentation and develop relevant growth strategies to optimize spending
• Continuously source, update and communicate latest developments, trends, initiatives and competitive actions in the channel, assessing implications/opportunities for the channel
• Participate and input into monthly Demand, S&OP meeting
• Manages and Deliver Financial Commitments

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

Knowledge, experience & capabilities

Critical knowledge

• The position requires good knowledge of trade marketing and sales background in FMCG. Have experience in Traditional Trade management is a must. Agricultural work experience is a plus.

Critical experience

• Bachelor in Marketing degree
• Minimum 7 years experience in sales of agricultural / FMCG products or traditional trade marketing is preferred
• Good communication and interpersonal skill
• A track record of Trade Marketing, Sales Operation management
• Experience in Sales, Trade Marketing or Brand Marketing

Critical technical, professional and personal capabilities

• Communication skills
• Self-starter
• English Communication

Critical leadership capabilities

• Advanced stakeholder management skill is essential
• Excellent interpersonal skills
• Time management
• Learning agility

• Travel sometimes for field visiting