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Trade Marketing & Channel Lead

  1. Sales
  2. Ho Chi Minh City
  3. Syngenta Crop Protection

Job description

This vacancy has now expired. Please see similar roles below...

  • Define Direct Sales Channel picture of success i.e. distribution, in-store merchandising, assortment, etc. to be in line with the brand strategies and communication message.
  • Work with distributor team (Sales & Marketing) to define channel activities
  • Manage all POSM, manage BTL budget within assigned region
  • Work with Market Development team to define and create farmer activities
  • Manage all POSM, manage BTL budget within assigned region.
  • Develop integrated activity calendar for the direct sales including NPI, in-store visibility, consumer, trade promotion, activation to deliver Channel target and gain market share
  • Responsible for Direct Sales Channel promotion and visibility activities based on budget allocated for each channel (C1, C2, Farmer)
  • Fully responsible for Trade promotion budget management for Direct Sales Channel
  • Conduct regular business analysis review for Direct Sales channel, campaign/launch tracking and propose learnings, action plan for improvement
  • Perform customer segmentation and develop relevant growth strategies to optimize spending
  • Continuously source, update and communicate latest developments, trends, initiatives and competitive actions in the channel, assessing implications/opportunities for the channel
  • Participate and input into monthly Demand, S&OP meeting
  • Manages and Deliver Financial Commitments

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.
Qualifications

  • Marketing degree with MBA strongly preferred
  • Minimum 6 years experience in sales of agricultural products
  • Good communication and interpersonal skill
  • A track record of Trade Marketing, Sales Operation management
  • Experience in Sales, Trade Marketing or Brand Marketing
  • Excellent knowledge of MS-Excel
  • In depth understanding of Data & Data Management
  • Report Writing skills
  • Communication skills
  • Fluently in English
  • Able to work under pressure & take work load
  • Commitment to deliver within timelines
  • Local Vietnamese candidate only
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