Technical Sales Representative

Role purpose

• Develop strategic relationship with Exporters, processors, projects, trader and wholesalers.
• Accelerate product introduction, promotion and demand creation for both new and existing VEG SE specialist varieties in order to boost the sales.
• The assigned VEG crops (Tomato, Pepper, GH Cucumber, and specialist).
• Organize Demo trials / follow up trials execution at Customer level to create product awareness that best fit customer needs.
• Support the work of the Sales & Marketing and CU teams by providing them with sufficient technical information on the product behavior.

Accountabilities

• Identify opportunities within his region in Egypt and incorporate into the growth and development of the company in export and specialist market.
• Generate customer demand for VEG seeds relevant to the assigned geography of responsibility to support the commercial team in achieving or exceeding their sales VEG SE targets.
• Identifies customer needs and will identify resources to ensure successful outcome.
• Ensure demo field trials are executed and visited by customers for pre-commercial and commercial varieties in alignment with campaign plans.
• Provides feedback from Demo trials to the R&D trialing officer.
• Oversee the performance of the pipeline with Trialing officers and the Product manager by regular visits.
• Support new product launches, execute the campaigns by delivering the key messages and promo materials to customers.
• Be the technical reference for the assigned VEG crops: provide technical support on varieties to customers and CU sales team + Key account manager (trial visits, presentation, and technical document).
• Provide agronomic solutions & advice to the customers and prospects.
• Collect market/competitor information (market intelligence) and information on varieties performance and provide them to Sales manager, Key account manager and Product managers required for the commercial success.
• Handle the technical side of the customer’s complaints and resolved in a timely manner.
• Key interfaces:  Sales manager, KAM, PMs, Trialing officers.
• Being responsible for North Upper Egypt North Area 

Critical success factors & key challenges

• Highley sales skills with passion for Veg seeds sales.
• Technical/Market knowledge of the Veg Seeds in Export and specialist market.
• Demand generation at grower level.

Knowledge, experience & capabilities

Critical knowledge and experience

• Agricultural university degree
• With strong agronomic  and sales experience in VEG, above 5 years of work experience
• Some marketing experience could be a plus
• Good knowledge of the Vegetables Seeds market and customer needs
• Basic  to intermediate English language

Critical technical and professional capabilities

• Understand customer needs
• Understand market dynamics and competitive environment
• Strong agronomic seeds background  & experience
• Deep understanding of product behavior and performance
• Very good communication and presentation skills
• Good sales influence skills
• Develop/deliver innovative, customer-driven offers
• Create strong, distinctive crop campaigns

Travelling up to 70% for customer & trial visits

Syngenta Seeds is one of the world’s
largest developers and producers of seed
for farmers, commercial growers, retailers
and small seed companies. Syngenta
seeds improve the quality and yields of
crops. High-quality seeds ensure better and
more productive crops, which is why
farmers invest in them. Advanced seeds
help mitigate risks such as disease and
drought and allow farmers to grow food
using less land, less water and fewer
inputs.
Syngenta Seeds brings farmers more
vigorous, stronger, resistant plants,
including innovative hybrid varieties and
biotech crops that can thrive even in
challenging growing conditions.
Syngenta Seeds is headquartered in the
United States.