Role purpose
- Support in developing long term strategy and connect with all functions viz; commercial, R&D, P&S, Finance etc.
- Set and implement Country portfolio direction in line with Territory strategies to deliver and enable profitable market share growth
- Lead development and execution of customer/campaign plans in country with close coordination with commercial team
- Act as a contact point for Territory crop team on strategy and portfolio-related matters for alignment
- Develop product capability within local commercial team.
- Operational marketing aspects for the country (e.g. S&OP, Pre HPC, MAPS, Pricing etc.)
Dimensions
People:
- Geographic Scope: Country (India & BD)
Accountabilities
- Ensure Delivery of the financial target for Veg Crops by closely working with commercial teams.
- Ensure availability of products through meticulous demand review & inventory monitoring
- Efficient transactional price management by giving a market & competitive environment clubbed with our portfolio performance.
- Capability development (Product) to sales team
- Successful NPI launches & Leverage of expanding products
- Pricing for NPI, right communication, timely availability of NPI's
- Tech Support/Market Trialling to plan trials for commercial positioning
- Distribution of pre commercial demos, In-field monitoring/market visits, sharing success in forums like BRM’s, campaign review meetings
- Participation in Product advancement tours (PAT) with key stakeholders
Innovative Mar Com, Activations & campaign effectiveness
- Drive digital initiatives.
- Ensure team capability to drive business.
- Develop and drive implementation of product strategies (NPI/ PLCM/) including target segment identification, positioning, campaign
- Monitor effective campaign execution in field and review progress
- Guide and support in designing promotion materials for the brands for driving the campaigns, use innovative communication tools.
- Direction setting and campaign communication via campaign roll out to focus teams, reviewed on regular basis for priority & NPI products
- Rigorous monitoring of timely pre-/post-launch activities
Strategic portfolio management
- Portfolio management, Pricing of NPI, PLCM
- Drive Pre-HPC, Local Crop Units (LCU’s)
- Market intelligence and Portfolio optimization/3rd party strategy defined/aligned for Veg SE (in-/out- licensing)
- Active participation in S&OP’s
- 5 year crop plan in MAPS, opportunities / challenge / Gap Analysis
- Expanding the horizon of business planning at product/geography level working for volume, price, and competition scenario
- Every month updating of LTP to match the SPP & LP
- Coordinate with Territory Crop Manager team for timely PMD update and efficient PLC management
Capabilities and Organization accountabilities
- Adjust ways of working with other functional teams, including:
- Put in place the necessary activities to ensure business continuity
- Support development and implementation of new processes/ways of working.
- Support driving appointment process and fostering mindset change.
- Establish connectivity with Territory crop teams to ensure effective/efficient communication.
- Identify gap of capability in the team and propose and implement capability development plan
Qualifications
Knowledge, experience & capabilities
Critical knowledge
- Syngenta products and key competitor products
- Crops and agronomy knowledge
- Customers / Channels in country
- Internal processes / governance
- Marketing, Business operations, basic understanding on R&D and finance
- Critical experience
- This concerns the type and minimum length of relevant experience required to effectively perform the role. This includes experience/familiarity with particular processes or systems, dealing with certain products or services, and/or the experience of dealing with others - both internally and externally.
- Experience of the agri-business sector in Marketing, Sales and Strategy (8-10 Years)
- Experience in campaign development and management
- Working relationship within Territory organization
Critical technical, professional, and personal capabilities
- Understand market dynamics and competitive environment in Veg markets in Country and translate it into strategy.
- Designs effective product life cycle management strategy and crop strategy
- Ability to apply Marketing and Sales Excellence effectively
- Creates strong, distinctive crop plans
- Delivers distinctive value proposition to customer
- Develops/executes campaign plans
- Develops/implements effective product communications
- Develops/implements effective pricing strategy (lead value pricing, influence transactional pricing) with the pricing manager
- Support effective field force strategy
- Support effective CRM strategies
- Able to use market research effectively to understand customer, markets and channels
- Anticipates changes in the market and adjusts strategies accordingly
- Analytical thinking
- Financial acumen
- Strategic thinking
- Influencing and negotiation
- Communication and presentation skills
- People/team management
- Program / project management
Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization, and self
- Collaborates across boundaries
- Courage and risk-taking ability
Additional Information
Additional information
Domestic and some international travel required
Mobility-open to relocate as per business need
Innovations
Employee may, as part of his/her role and maybe through multifunctional teams, participate in the creation and design of innovative solutions. In this context, Employee may contribute to inventions, designs, other work product, including know-how, copyrights, software, innovations, solutions, and other intellectual assets.
People are at the heart of what we do:
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’
Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
To learn more visit: www.syngenta.com and www.good-growth-plan
Follow us on: Twitter & LinkedIn
Company Description
Syngenta Seeds is one of the world’s
largest developers and producers of seed
for farmers, commercial growers, retailers
and small seed companies. Syngenta
seeds improve the quality and yields of
crops. High-quality seeds ensure better and
more productive crops, which is why
farmers invest in them. Advanced seeds
help mitigate risks such as disease and
drought and allow farmers to grow food
using less land, less water and fewer
inputs.
Syngenta Seeds brings farmers more
vigorous, stronger, resistant plants,
including innovative hybrid varieties and
biotech crops that can thrive even in
challenging growing conditions.
Syngenta Seeds is headquartered in the
United States.
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