Marketing Manager Seedcare Hybrid & Soybean Crops

Purpose

• Convert the Global DFC DC strategies and the BU Strategic House into comprehensive 5Y SMS marketing plans for Hybrid and Soybean crops
• Strategic planning for Crop within CU
• Drive sucesfull New Product Introductions (NPI’s) and brand repositioning
• Product management for assigned crops and products – building strong and impactful product positioning  based on deep market understanding
• Crop sales campaigns planning & execution to create brand awaranes within target customers and ensure commecial effeciency
• Form and sustain close partnership with the EAME Marketing and CPD to drive effective ways of working with BU Marketing and Regional counterparts

Strategy

• Adapt Territory Portfolio strategies, develop and align with stakeholders on CU level the 5Y Strategic plan
• Develop market and grower segmentation & competitive analysis
• Understand market drivers, dynamic, and competitive landscape through effective consolidation of insights from Regions and market reviews and research
• Prepare market & sales forecast, Crop Allocation tables, enter data into SmartPlan
  (confirmed by Portfolio Manager)
• Provide input into annual budget preparation and hence setting campaign objectives for the crop
• Input 5Y forecast into I-Plan, keep data credible and updated on annual base

Portfolio

• Own SMS’s portfolio decisions for the BU, manage and allocate A&P (all 4Ps) spent and communication strategy
• Overall responsibility for Portfolio %GP and %MS, price poritioning, value and transactional pricing, price/ volume trade-off
• Provide product knowledge to Regional Marketing, Sales, Technical Support streams (seminars, events, etc.)
• Adapt product & portfolio positioning at regional level, identify portfolio gaps and potential solutions to address grower needs and support new product launches based on deep market analisis and understanding of grower needs
• Product portfolio PLCM after the product launch and introdcution

New Product Introductions (NPI’s) and brand repositioning

• Create actionable BU Launch Plan supported by robust Brand Plan, Technical Launch Plan and adopted Global brand models/ brand books
• Manage NPI procedure (AGI codes, labels, forecast, etc.) and cross-functional cooperation to ensure product availability on time
• Work with Pricing Manager to maximize profitable market share gain applying value pricing and KBF study analysis
• Be accountable for the quality and integrity of the product information on the label and in the Syngenta systems
• Collaborate with Technical Expert and MarCom Manager on RTB collecting, promotion and communication strategy building to achieve targeted sales plateu
• Arrange post-launch analysis and integrate required adjustments into follow up Plan

Campaign Management

• Plan, develop & manage campaigns on national & regional level (develop 3y plan of campaigns)
• Define target audience for each campaign. Work out precise plan of marketing activities
• Develop MarCom plans, promotion and GPO/solutions focused on growers’ lifecycle and key touchpoints rather then just product management
• Conduct on-seasonal KPI tracking/monitoring with results sharing at BU/Regional levels and enhanced post-campaign analysis
• Participate in internal meetings & trainings with Sales & Marketing teams.
• Participate in grower & influencer related meetings, seminars, etc.
• Coordinate activity of different teams (sales, marketing services, technical marketing, territory marketing) to ensure timely and proper campaign implementation.
• Conduct on-seasonal KPI tracking/monitoring with results sharing at BU/Regional levels and enhanced post-campaign analysis
• Participate in sales objectives definition
• Allocate and manage A&P/Loyalty budget

• Min 3 years of experience in Sales and marketing in agro business
• Knowledge and min 2 years of experience in product management
• Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower’s business
• Degree in Agriculture
• Deep Market knowledge within agro industry
• Deep knowledge of brand management and marketing
• Budgeting
• Technical products knowledge
• Understanding of agricultural market, customer needs and trends
• Understanding of key stages and principles of product life cycle
• Understanding of the seed industry, crop protection, Seedcare and on-farm activities
• Analytical and project management skills
• Developed people management skills
• Marketing Planning & Forecasting
• Customer insight & engagement strategy
• Creating value propositions
• Campaign management
• Clients segmentation
• Verbal and written English (upper intermediate level) 
• Value based selling
• Customer engagement
• Engage and inspire
• Focus on customers
• Collaboration
• Execution & results orientation
• Planning
• Lead & manage change
• Creativity & innovation

We offer

• A competitive salary/compensation and bonus opportunities
• Voluntary medical insurance
• Meal allowance
• Regular professional trainings
• Extended paid vacation (35 calendar days per year), employee assistance program
• Opportunities for career development within the company

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases
as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.