Marketing lead ME

Responsibilities

Leadership and Organization

• Provide leadership to the individuals and teams in line with the behaviors outlined in the Syngenta Leadership Model
• Champion and deploy the Syngenta Talent Management and People processes to recruit, engage and develop high quality talent, and effectively manage organizational succession
• Foster a high performance culture by promoting integrated and inclusive ways of working, role-modelling the Syngenta values, and leveraging Syngenta’s Frameworks and backbone
• Develop and support a culture of process excellence, optimization and simplicity though effective partnering with support functions.
• Champion compliance and risk management in Syngenta, role-modelling the Code of Conduct across the commercial organization by operating prescribed governance practices and structures.
• Create and maintain a safe and healthy working environment for all employees through an uncompromising commitment to health, safety and environmental excellence

Strategy Accountabilities

• Define overall marketing strategy for the defined territory. Work closely with senior managers on crops / customer / solutions / assets, to understand the specific needs of customers, growers and market
• Drive the business growth in collaboration with the Commercial team, Crop development team, Regulatory team and other functions
• Proactively support the new product introduction process. Strategize and oversee the execution of marketing campaigns (crop / channel / grower) and grower market segmentation
• Develop a digital marketing strategy and stimulate further development of digital communication channels
• Ensure delivery of grower and channel value proposition including incentives (KPls) in line with channel roles, needs & capabilities
• Design & implement effective CRM strategies
• Develop and monitor market intelligence, bringing in customer insight into Business Area Middle East Strategy
• Surveys on markets (segments, users, sales channels and competition), analysis of the data and identification of positive opportunities
• Drive the 5-year planning process for the relevant countries

Overarching accountabilities

• Ensure that all relevant Syngenta processes and policies are well understood and implemented by the team and, where necessary, by customers
• Ensure compliance with commercial policy of the Commercial Unit, HSE requirements, local legislation and competition law
• Promote the image of Syngenta, representing the Company with legal authorities, industrial associations, and all relevant institutional entities

As a world market leader in crop protection, we help farmers counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through harvest, crops need to be protected from weeds, insects, and diseases, as well as droughts, floods, heat, and cold.

Syngenta Crop Protection is headquartered in Switzerland.

• Bachelor’s or Master’s degree in agriculture, business studies or equivalent
• 5+ years of marketing experience, preferably within agricultural industry or similar
• Experience with Crop Protection products would be a plus
• Experience with Strategy development and implementation
• Strong analytical, interpersonal and presentation skills, ability to negotiate and convince based on complex data / research materials
• Capability to work in cross-functional and multicultural teams with experience of change management
• Ability to work with a high degree of autonomy
• Open-minded and technology-oriented
• Confident MS Office user with advanced skills in Excel
• Fluent English