Market Development Manager Biostimulants, BA Maghreb

Role purpose

• Deliver BA Maghreb Biostimulant ambition, aiming at reaching >$8m sales by 2027
• Drive & implement Syngenta Biostimulant strategy and campaign to ensure that resources allocation is aligned with business priorities across the countries
• Ensure Technical & Marketing support for successful launch of Biostimulant
• Act as Biologicals Champion (“go-to-person”) for Biostimulant in BA Maghreb

Accountabilities

Deliver BA Maghreb Biostimulant ambition, aiming at reaching >$8m sales by 2027

• Adapt AME Biostimulant strategy to the local requirements
• Develop and deploy a Biostimulant strategy with portfolio strategy alignment with local requirements in BA Maghreb and convert into an actionable plan
• Define 5 Year Plan financial and Market Share targets with BA Maghreb LT and how to meet those targets annually
• Enhance market data by using market intelligence survey for all competitors activities in BA Maghreb
• Provide market intelligence inputs for Biostimulant market and value chain KA evolution

KPIs: improve in market understanding (e.g. I-Plan report of competitors & market segment); effective network with selected stakeholders; improved understanding of Biostimulant segment

Drive & implement Syngenta Biostimulant strategy and campaign to ensure that resources allocation is aligned with business priorities across the countries

• Work closely with the CPD Team to build local “seeing is believing” trials and technical evidence to support our Biostimulant offer
• Define local product positioning in close collaboration with EAME/AME Team and the Biologicals Team to demonstrate its fit to local market needs / context
• Ensure technical recommendation transfer into technical stories for the campaign and commercial force
• Ensure BA needs are covered in early stages to prepare successful NPIs

KPIs: quality of trials and launch plan for biostimulant; NPI readiness check with on-time launch and Business Cases delivered; appropriate product positioning with clear differentiation within biostimulant range.

Ensure Technical & Marketing support for successful launch of Biostimulant

• Communication with impact the Biostimulant strategy and coordinate its implementation through CPD, Marketing & Sales and set cross-functional priorities to deliver the plan
• Design detailed campaign plans to launch new brands including high level content defined together with Campaign Leads
• Provide and ensure the robustness and quality of the technical communications
• Explore opportunities for development in Biostimulant being in touch with trial contractors and Institutes and leverage existing EAME/AME trials
• Lead the relationship with the national advisors and research institutes

KPIs: effective data use & adapted buying factors in launch; number of demo trials and visits; alignment of plan with CPD, Marketing & Sales, alignment with Channel Partners

Act as Biologicals Champion (“go-to-person”) for Biostimulant in BA Maghreb

• Provide agronomic support, training and coaching for Biostimulants and related services to the Commercial force, channel partners and growers
• Analyse data in relation to trial targets and share results & insights within the corresponding group (BA Marketing, CPD Team as well as Technical EAME Team)
• Aligned with EAME CPD on proposed methodology in adaptation trials & protocols to build the story for our targeted crop solutions in biostimulant.
• Propose demo trials & protocols with local technical experts to ensure the desired value proposition is optimally conveyed to targeted customers
• Be the primary point of contact to Biologicals Team for Marketing and Technical topics

KPIs: adequate & impactful trials in local plan; collaboration within BU and towards EAME; effective collaboration with Biologicals Team; insightful story telling of our biostimulant solutions.

Critical success factors & key challenges

• Strong agromomy knowledge and experience in Biostimulant products
• Bring a good mix of analytical skills and knowledge of marketing research techniques
• Understanding and driving of commercial strategy
• Trialing understanding
• To look for new solutions in marketing, agriculture and continually develop knowledge and skills
• Generating new insights to influence strategic thinking
• Biologicals industrial trends, latest competitors move, pipeline updates, investor briefs, etc.

Critical knowledge

• Degree in Agronomy with strong marketing knowledge
• Strong technical experience in Biostimulants and/or Fertilizer Business
• 5 years experience of the agri-business sector in Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application), Sales and project management
• Business strategy development / Financial analysis / Business planning / Product knowledge
• Leadership skills: communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
• Understanding of competitive environment, product management and line management experience / Knowledge of influencers and channel management
• Agribusiness experience: knowledge of biocontrol and biostimulant products and downstream industrial expectations and needs towards agrochemical companies

Critical experience

• 5 years sales or marketing experience with Biologicals companies (Biostimulant and/or Biocontrol)
• Sales and channel management experience
• Familiar with the North African business environment

Critical technical, professional and personal capabilities

• Apply effective grower, channel and influencer segmentation
• Develop & deliver innovative, customer-driven offers
• Develop & implement effective product communication
• Able to use market research effectively to understand customer, market, channel
• Analytical thinking
• Influential, communication and presentation skills

Critical leadership capabilities

• Lead internal, Lead others
• Determined Execution, Growth for all, Long view

Additional information

• Willingness to travel in the in-scope countries
• Good English, French and Arabic language skillset required

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner. Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.