Junior Product Development Specialist for LBO and Cucurbitaceae ASEAN

Role purpose

• Set and implement Commercial Unit (CU) direction for Lettuce,Brassica,Okra and Cucurbitaceae in line with Territory Crop / Indication strategies to deliver CU strategy and enable profitable market share growth
• Co-develop PPD, PLCM, and brand planning in collaboration with Territory Asset Head
• Build portfolio strategies aligned to market need & supporting delivery of CU 5-year plan
• Ensure that country brand plans are aligned to Territory Asset strategies
• Operational marketing aspects for the CU (e.g. SOP, Pricing, SPP, HPC, etc.)
• Maximize profit generated from Lettuce,Brassica,Okra and Cucurbitaceae portfolio
• Act as a contact point for Territory functions on Lettuce,Brassica,Okra and Cucurbitaceae strategy and portfolio-related matters for alignment  

Accountabilities CU Strategy and Business accountabilities

• Lead brand planning, post-patent-defense, product lifecycle managaement, and value & portfolio pricing for Lettuce,Brassica,Okra and Cucurbitaceae
• Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
• Contribute as a Key member of the CU Commerical Team (CCT) and Territory Portfolio Leadership team (TPLT), and crop campaign teams, ensuring that operational decisons are aligned to asset strategies and maximize value of assets across crops
• Lead development of 5-year CU portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
• Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
• Work with CU Head of Marketing and Territory Asset Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
• Pricing (value, portfolio)

Capability and Organization Accountabilities

• Establish connectivity with TPLT to ensure effective/efficient  communication.
• Participate and deliver key inputs to CU crop campaign teams (brand plans, value pricing, campaign priorities, etc.)

Knowledge, experience & capabilities

Critical knowledge

• Syngenta products and key competitor products
• Crops and agronomy knowledge
• Customers / Channels in country
• Internal processes / governance
• Marketing, Business operations, basic understanding on R&D and finance

Critical experience

• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Experience in campaign development
• Working relationship with territory organization and other functions

Critical technical, professional and personal capabilities

• Understand market dynamics and competitive environment in CU Lettuce,Brassica,Okra and Cucurbitaceae markets and translate it into strategy.
• Designs effective product life cycle management strategy and brand strategy
• Ability to apply MaSE pillars effectively
  • Creates strong, distinctive brand
  • Delivers distinctive value proposition to customer
  • Develops/implements effective pricing strategy
  • Able to use market research effectively to understand customer, markets and channels
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical & strategic thinking
• Financial acumen
• Influencing and negotiation
• Communication and presentation skills
• Program / project management

Critical leadership capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.