ROLE PURPOSE:
• Ensure execution of the Herbicides & Biologicals strategy and tactics to meet the business and financial objectives of the Southern African markets
• Lead the development & implementation of innovative & targeted marketing campaigns
• Manage development and implementation of marketing strategies to satisfy customer needs
• Operational Support to drive sales of Herbicides & Biologicals within Southern Africa, plus support portfolio management including in- and out licensing.
ACCOUNTABILITIES:
• Provide market intelligence input (trends, competitors analysis, constraints, value chain evolution) and monitor customer behaviour to deepen Herbicides & Biologicals market understanding
• Maintain 5-year forecasts for Herbicides & Biologicals products in the BA
• Design detailed campaigns to launch new brands, collaborating on the high-level content with rest of the team (Sales, CPD, Regulatory, etc)
• Develop and communicate branding, positioning, pricing framework
• Liaise with external agencies in relation to content generation and execution.
• Provide marketing arguments & support the sales team and support technical team with product life cycle management
• Support selected distributor with selling stories for key products and marketing support material
• Sequence roll out in logical way to maximize efficiency and effectiveness
• Ensure campaigns are executed in line with marketing budget and plan
• Working with Sales to define and conduct post campaign effectiveness measurement
• Monitor all channel outlets and evaluate creatives for campaign impact and progress, and recommend improvements where necessary
Qualifications
CRITICAL EXPERIENCE & KNWOLEDGE:
• Relevant tertiary qualification (degree) in agriculture, business and/or marketing
• Understanding of sales- and marketing process
• Principles of brand management and marketing
• Applied knowledge of marketing practices and the use of different media in developing effective, efficient campaigns
• Beneficial if understanding of crop agronomy and pest control practices
• Proven applied experience of working with sales teams to deliver campaigns effectively
• Experience of working with marketing functions in the development of campaigns
• In-depth understanding of customer needs and ability to deliver customer-driven campaigns
• Exposure to supply chain, forecasting, product development or product management practices
Additional Information
Critical technical, professional and personal capabilities
• Applies effective grower, channel and influencer segmentation
• Develops/delivers innovative, customer-driven offers
• Delivers distinctive value proposition to customer
• Strong presentation, communication and interpersonal skills
• Ability to interact and build relationships effectively, at all business levels, internally and externally
• Project management
• Leadership and motivation
• Analytical ability
Critical leadership capabilities
• Judgment
• Strategic thinking
• Focus on customers
• Planning
• Execution & results
• Collaboration
• Learning agility
Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
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