Field Promoter Vegetable Seeds

Role Purpose

• To promote the Syngenta Vegetable seeds offer in specified key areas & locations, according to the sales promotion plan agreed with manager.
• To carry out vegetable seeds demonstrations, trainings & field days and liaise/involve with Mazao. Club Members  & incorporate specific products promotional campaigns to optimize sales in the area.
• To achieve agreed demos & Trials targets.
• To achieve stockist sales targets according to the area sales plans.

Location :  Mt Kenya Region

Accountabilities

• To implement agreed demonstration plans / promotion plans within the specified timeframe.  
• To operate effectively without supervision & within agreed expenditure budgets.
• To keep abreast of market trends, pricing and competition activities, feeding back regular information to line Manager as changes arise.
• To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
• To provide the grower & stockist with advice on the benefits, and correct positioning of Syngenta products to achieve maximum benefit for all stakeholders.
• Ensure key information about growers, stockists (eg. Names, address, email, crops grown, products used etc) is collated regularly and provided to line Manager for SFDC.
• To give regular feedback on progress and success or otherwise of demonstrations/trials of products penetration and propose any changes that suits the promotion environment at any one period.
• To defend and promote the image of the company including representing the company in a professional and competent manner.

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs. Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Knowledge, Skills and Experience

Critical Knowledge

• An Agricultural or business related Degree/diploma accompanied with over 2 years hands on experience.
• Be local resident with being fully conversant with the agriculture trends in the area.
• Must be a good mobilizer able to convene farmers and farmer groups for trainings and field days.
• Knowledge of how to set up demonstrations to extract the unique Selling Points of our products.

Critical Skills

• Leadership-ability to carry out agreed duties with minimum supervision,   
• Delivery / performance orientation.
• Self motivated. Able to work independently and with minimum supervision.
• Ability to deliver results within short turn around timeframe.
• Good presentation skills for group sessions.
• Resilience-Maintaining a positive mindset and attitude towards challenging tasks and while facing the customers.
• Ability to plan and execute with timely and prompt reporting of activities, business and emerging issues.

Critical Experience

• Previous experience in products demonstrations / selling in farmer-based environment.
• Relevant business experience in local environment is advantageous.
• Past experience in vegetable seeds business will be an added advantage.