Role purpose
- Develop, implement and review marketing campaigns designed to achieve the growth and revenue goals of the Division
- Support development and execution of campaigns across division for the asset per se.
Accountabilities
- Business accountabilities
- Lead the development and deployment of Division campaign strategy — both short term and long term.
- Develop and monitor market intelligence, bring customer insights in the marketing plan.
- Work closely with the commercial organization for leading campaign efforts both for the existing and for the new GTM locations.
- Ensure that the sales force have the right and effective campaign tools to fulfill their job delivery in the marketplace through high visibility campaign.
- Support strong business contribution and profitable growth through judicious use of people and financial resources available.
- Ensure crop campaigns are executed and derive synergies wherever possible.
- Strong co-ordination with other employees in the commercial unit for effective business delivery.
- Any other responsibilities as assigned by senior managers from time to time including Country/Division projects.
Qualifications
Knowledge, experience & capabilities
Critical knowledge
- Sales and Marketing principles, particularly around campaign mgmt. and marketing communications
- Understanding of agri and rural marketing concepts and methods
Critical experience
- Proven track record in in sales and sales management
- Proven leadership skills and line management experience
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
- Coordination across functions, in particular with sales teams
- Influencing capability at country and Division leadership level
- Handling pressure of multiple campaigns in various regions of the division
Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Critical success factors & key challenges
- Achievement of business objectives of campaigns and of the Division
- Quality of campaign management and execution. Understanding and delivery by the sales team
- Coordinating campaigns across multiple crops in varied regions of the Division
- Establishment of authority and influence within Sales LT
Additional Information
People are at the heart of what we do:
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.
Follow us on: Twitter & LinkedIn:
https://twitter.com/SyngentaAPAC
https://www.linkedin.com/company/syngenta/
Company Description
Syngenta Crop Protection
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
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