Digital Marketing Transformation Lead

Role Purpose:

• Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local and global commercial organizations - well aligned with the global and local digital marketing strategy
• Define and implement the local digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO, Social Media / Listening and Content Management plan
• Increase marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns locally
• Enhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns and projects

Accountabilities:

• Design and implement the local digital marketing strategic priorities in line with the local business strategy
• Define, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefings
• Drive local digital marketing transformation and capability building, together with global Head of Digital Marketing and the local Marketing Head
• Set the DM analytics direction and establish, measure and optimize DM KPIs with objective to manage and optimize digital A&P spend
• Collaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital)
• Realization of tagging, SEO/SEM implementation and management of paid media of all digital campaigns
• Increase impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc.
• Build a strong interface and collaboration with agencies, global and local Marketing teams, IT & Digital

Critical knowledge

• Professional graduated or advanced student of the careers of: Marketing, Systems, Engineering, Business Administration or related.
• Good understanding and knowledge of how to plan and execute digital marketing campaigns.
• Strong knowledge of digital marketing in general, primarily paid media and analytics.
• Solid knowledge of agile methodologies.
• Analytical mind-set and knowledge working with systems and tools for problem solving.

Critical experience

• 8 years of hands-on digital marketing campaign implementation experience management; preferably in a large international company
• Paid Media & programmatic marketing experience
• Strong understanding of the digital behaviour, B2B and B2C.
• Experience with digital personalization
• Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints
• Experience with briefing digital marketing agencies on digital campaign creation and delivery
• Excellent project management skills; ability to manage several projects at the same time
• Fluency in English and Native Spanish speaker. 
• Strong team player, able to work in cross functional environment, strong in building and maintaining relationships
• Influencing skills, drive for result
• Structured and analytical with a passion for detail

Additional information

• Fulll Time
• Open to relocation to Paraguay. 
• Permanent Role
• People: No reports
• Geographic Scope: Paraguay

Syngenta is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

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Open to Relocation 

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner.

Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and harassment.