Digital Marketing Transformation Lead

You will be part of the Marketing team and will support Crop Protection Business. Through the values Passion for Customers, How Matters and Long View you will live and experience more of this position.

Here is how this role will be critical to our business:

• Drive digital transformation in Syngenta by increasing the digital marketing maturity level in the local (Mexico, Central America, Caribbean) and global commercial organizations - well aligned with the global and local digital marketing strategy 

• Define and implement the local digital marketing strategy, including a capabilities development roadmap, the local digital marketing analytics approach, SEO, Social Media / Listening, Paid media, Content marketing strategies and e-commerce 

• Increase marketing effectiveness by launching targeted, omni-channel, integrated digital campaigns locally 

• Enhance customer experience by delivering best-in-class personalized digital marketing experiences to our customers via digital campaigns and projects 

• This position will drive successful content marketing strategies, working closely with country marketing teams to strategies and deliver on content marketing initiatives that create demand, build awareness, drive brand preference, and ultimately generate sales opportunities. 

• Define, create and run local digital marketing campaigns (focus on acquisition of grower data, grower engagement, conversion to sales and grower loyalty) for B2B and B2C including the end-to-end campaign journey on the digital touch points / follow consistency & quality according to the brand guidelines, including creation of digital campaign briefings 

• Responsible for all reporting, dashboards and analytics, turning data into insights 

• Collaborate seamlessly across all activities with the local marketing teams, focusing on enabling an omnichannel approach and optimizing marketing impact and overall A&P spending (traditional and digital) 

• SEO/SEM implementation and management of paid media of all digital campaigns 

• Increase impact, reach and automation by enabling Marketing Cloud capabilities, including customer journeys, A/B testing, content categorization, etc. 

• Build a strong interface and collaboration with agencies, global, regional and local Marketing teams, IT & Digital 

• Focus on Data driven decision-making utilizing digital marketing 

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.

Location

Ciudad de Mexico, Mexico

At Syngenta we are focused on talent - we look for committed, collaborative professionals with excellence in execution. Our leaders expect them to identify themselves, develop teams and set an example. Our industry and functions are changing rapidly, therefore we are looking for new members with a strong desire for self-development.

It is indispensable for this position:

• Professional graduated of: Marketing, Systems, Engineering, Business Administration or related. 

• Good understanding and knowledge of how to plan and execute digital marketing campaigns. 

• Strong knowledge of digital marketing in general paid media and analytics, social, SEO, Marketing Automation, UX web site/landing pages and e-commerce 

• Solid knowledge of agile methodologies. 

• Analytical mind-set and knowledge working with systems and tools for problem solving.  

• Minimal 8 years of hands-on digital marketing campaign implementation experience management; preferably in a large international company 

• Strong understanding of the digital behaviour, B2B and B2C. 

• Experience with digital personalization 

• Experience with KPI setting and measuring and driving campaign optimization over the various digital touchpoints 

• Experience with briefing digital marketing agencies on digital campaign creation and delivery 

Beyond just believing in the power of diversity, Syngenta promotes an inclusive culture that includes differences in all its forms. We believe that the feeling of belonging allows people to become their best version, building an increasingly welcoming and productive environment.

All qualified candidates will be considered for our positions, without distinction of race, gender, age, nationality or disability.

Continue your development in a leading company that brings the potential of plants to life