Digital Marketing Lead ME

• Define and implement effective strategic digital marketing initiatives by leveraging marketing technology to drive customer acquisitions, farmer education and engagement
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Design, build, and maintain all relevant social media accounts
• Create and implement all website, search engine optimization, database marketing, email, social media, and display advertising campaigns
• Customers experience management and the effective use of tools and tracking to build customer profiles
• Manage and improve online content, considering SEO and Google Analytics
• Liaison with marketing services and external agencies in relation to content generation and execution
• Measure and report performance of all marketing channels including (but not limited to) traditional campaign activities as well as online marketing initiatives
• Support marketing team, including the definition of new processes/ways of working and fostering mind-set change
• Collect and analyse market data/trends, including aspects such as changes in customer needs, introduction of new technologies, changes in regulation and government initiatives to identify opportunities to further business growth
• Identify new business opportunities, including new markets, growth areas, customers, partnerships, products and services, or new ways to enter existing markets according to portfolio, marketing and sales strategies
• Manage effective collaboration and coordination with both internal and external stakeholders, provide training, develop relevant marketing materials and communication plans
• Develops digital marketing capabilities across the organization by providing information, educational opportunities, and experiential growth opportunities
• Develop and support a culture of process excellence, optimization and simplicity though effective partnering with support functions

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

• Ability to define a longer-term vision and build relationships with cross-functional stakeholders to achieve it
• Strong grasp of current digital marketing tools and strategies
• Strong analytical skills, with a high degree of comfort with data-driven problem solving
• Able to build strong relationships with agencies and business partners
• Able to think strategically but also execute end-to-end
• Excellent communication and presentation skills
• Customer Experience Management, Customer Journey Mapping and Lead Nurturing Experience preferred
• Excellent attention to detail
• Positive attitude & strong ownership and accountability
• Customer-centric mindset, ability to think holistically about E2E experience and spot pain points
• Project management skills to deliver initiatives on time and to specification with autonomy
• Success working in a cross-functional, fast-paced environment leading complex operational initiatives
• Ability to autonomously identify, prioritize and drive multiple initiatives
• Experience managing day-to-day omni-channel operations
• Ability to influence multiple stakeholders without direct authority
• 5+ years in digital marketing leadership roles

Requires Travelling within Middle East: approx. 10-15%