Digital Marketing & Campaign Manager

Accountabilities

• Drive proper brand communication & key USPs across Business areas/ Country.
• Design detailed campaigns (online & offline) including high-level content defined together with asset marketing and sales
• Liaison with marketing services and external agencies in relation to content generation and execution
• Derive strategy for digital marketing channels i.e., website, mobile application, social media channels.
• Translate offers to customer (channel or grower) needs at multiple touchpoints.
• Sequence campaign roll-out in logical way to maximize efficiency and effectiveness.
• Ensure campaigns are executed in line with the marketing budget and plan set by the campaign team.
• Support the marketing team, including the definition of new processes/ways of working and fostering mindset change.
• Measure and report the performance of all marketing channels including (but not limited to) traditional campaign activities as well as online marketing initiatives.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Strong Marketing experience, preferably in a challenging, cross-cultural environment; and with a network of agencies and contacts (external and internal)
• Preferably experience in the agribusiness industry (but not mandatory)
• Knowledge of digital content consumption patterns and upcoming offline campaign tools.
• Good control of verbal and written communication – English & Urdu (any other regional language will be a plus).
• Over 5 years of experience in a similar role.
• Proven experience in project and stakeholder management.
• Experience of leading a multi-talented team

Syngenta is one of the world’s leading agricultural innovation companies (part of the 23 Billion USD Syngenta Group) dedicated to improving prove global food security by enabling millions of farmers to make better use of available resources. The world-class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity, and revitalizing rural communities.

A diverse workforce and an inclusive work environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate, and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.