Digital Ag Solutions & Sustainability Marketing Lead

About Us

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, Syngenta’s Marketing team is seeking a Digital Ag Solutions & Sustainability Marketing Lead in Greensboro, NC.

The Digital Agriculture Solutions and Sustainability (DASS) Marketing Lead role leads the development and Go-To-Market strategy of the National AgriEdge Offer which includes multiple Cropwise digital tools and services. Additionally, this role leads the strategy and Go-To-Market for the retailer focused Syngenta / Taranis partnership offer.  

Accountabilities 

•    Contribute to the development of the DASS 5 Year Marketing Plan and develops strategies for inclusion in the Commercial Unit (CU) campaigns and the Product Marketing 5 YR product plans to drive business results with our CP portfolio.
•    Lead development of all strategy and marketing efforts to implement the Natioanls AgriEdge Offer. Engage and collaborate with Product Marketing, CU Marketing, KAM (Key Account Management) and Sales to embed digital strategies into the commercial unit campaigns.
•    Lead development and GTM strategy of the SYT/ Taranis partnership retail offer. 
•    Develop marketing materials, conduct advertising and promotional activities and attend trade shows to drive awareness of Syngenta’s Cropwise ecosystem and associated capabilities and benefits to channel partners and growers.
•    Develop strong value propositions and positioning for Cropwise Financials and AI Crop Intelligence / Conservation from Taranis.  
•    Ensures alignment between Global Digital Ag (DA) and DASS teams in regards to proof of concept and pilot projects. 
•    Lead collaboration across a diverse group of cross functional stakeholders to establish effective ways of working and communication to ensure delivery of key DASS projects.
•    Explore and drive DASS value offer enhancements and delivery platforms to create new value for grower and channel partners.
•    Monitor the digital competitive landscape, complete and maintain current digital competitive profiles and supports CU Marketing and Commercial teams with competitive intel. 

About Syngenta

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.  

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.  

Syngenta Crop Protection is headquartered in Switzerland.  

•    A minimum of a Bachelor’s degree (preferably in an agricultural or business-related field).  
•    A minimum of 5 years of marketing and/or sales experience, preferably in Ag related.  
•    Up to 30% domestic travel is required for this role. 
•    Must be eligible to work in the United States without sponsorship support from Syngenta.

Preferred Qualifications

•    Comprehension and utilization of the Marketing and Sales Excellence (MaSE) methodology. 
•    Sound understanding of agronomic assessment, crop production, utilization of farm management systems, effective stewardship practices and ag distribution channel alignment. 
•    Demonstrated leadership, consensus building, and analytical skills complimented by excellent written, oral communication and presentation ability, including the confidence and competence to influence Senior Management thinking and gain approval of innovative ideas. 
•    Acute business acumen with validated ability to comprehend business drivers, challenges and potential obstacles and develop effective solutions employing Syngenta digital tools or services to create value added programs and offers.
•    Proficiency in customer focused account management activities such as: identifying potential growth opportunities; conducting thorough and accurate needs assessments and experience in developing and implementing successful go-to-market strategies. 

What We Offer:

•    A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs
•    Full Benefit Package (Medical, Dental & Vision) that starts your first day 
•    401k plan with company match, Profit Sharing & Retirement Savings Contribution 
•    Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits                                     

5BWL

Syngenta has been ranked as a top employer by Science Journal.
Learn more about our team and our mission here:  https://www.youtube.com/watch?v=OVCN_51GbNI
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Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.