Customer Marketing Manager - Pillars

• Translate portfolio strategy into business campaign execution plan; allocate and manage resources; execute campaigns with business teams; monitor and find-tune performance
• Drive 4Ps of campaign tactics by bridging Portfolio Strategy and Business sales teams
• Increase reach and drive loyalty of retailers
• Increase reach and drive loyalty of key farmer segments (BLOs, Contractors, Financiers)
• Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Planning

• Work with Business Head and Portfolio Managers on portfolio prioritization, market & customer insights
• Drive the Campaign Management Process (Planning, Execution & Review)
• For Innovation products; Expedite Awareness-to-conversion-to-advocacy journey; achieve NPI peak sales in 3 years; drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing
• For Pillars products; Protect and strengthen brand equity; achieve highest market share for strong brands
• Develop & deploy touchpoint strategy to achieve best ROI of A&P and 3P budgets

Product

• Segmentation and targeting analysis for each product
• Co-create campaign plans with Business Managers / Key Account Managers
• Demand planning / forecasting
• Develop and monitor market intelligence, bring customer insights in the Campaign plan.

Price

• Own transactional pricing
• Co-create with BMs/KAMs compelling commercial programs for retailers, growers
• Monitor prices of key products in key regions

Place

• Maximize retailer reach for portfolio
• Conceptualize and drive retailer loyalty programs and activities; own Tiwala Bayani Club

Promotion

• Drive campaign plans for reach, brand reminders, …
• Convert brand and portfolio plans in to tactical campaigns (value proposition, benefits narrative, target customers, pricing, activities etc.) with clear KPIs and evaluation
• Allocate and manage A&P resources
• Lead digital campaign activities
• Monitor campaign progress based on KPIs and enhance campaign performance

Knowledge, experience & capabilities

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding and experience of digital systems required to implement the Campaign initiatives
• Understanding and experience of data and analytical tools
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives  

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting.  From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

• Proven track record in in Sales, Sales & Marketing Management (minimum 10-12 years)
• Hands on experience to shape up Campaign Strategy, Touchpoint strategy & NPI Launch & establishment strategy, brand reminders
• Proven leadership skills and line management experience
• Proven track record in being a good team player and team management skills
• Strong ability to understand customer needs, structure and business drivers
• Coordination across functions
• Influencing capability Business & Country leadership level
• Handling pressure of mutiple stakeholders  
• Right attitude & go getter approach
• Proactive approach

In Syngenta we recognize that diversity and inclusion is important to our business.  We embrace the unique perspective and capabilities of our employees, which will help us continue to drive innovation and achieve our business goals. Our culture enables us to create an environment of involvement, respect and connection with the communities where we operate - benefitting individual employees and the company.