Customer Insight Lead

Role Purpose

• As a key member of the Marketing Team you will play an integral part in the promotion and delivery of knowledge through information. 
• You will provide support to the Commercial Team, by providing information that supports development of innovative marketing strategies and campaigns through coordinating defined market research activities. 
•  Expertise in developing, implementing and managing market research/customer survey projects will ensure a successful outcome to the project. 
•  Play a key role in ensuring that the 5 year Marketing planning process is delivered within the specified timelines and is signed off by the FC business head.
• Work closely with FC Leadership team to coordinate the development and implementation of Crop Portfolio strategies through forums such as FCLT meetings.

Accountabilities :

• Own the management of defined market research projects so as to ensure that the goals of the sponsors/teams are met and the projects are delivered to time.
• Coach Marketing and Sales staff to ensure they utilise the research findings to improve implementation effectiveness.
• Run effective customer survey/audit (retailer, grower, distributor) through internal teams/external vendors on Syngenta panel; Publish outcome in desired form which will help in making business decisions
• Own & manage survey & customer data  
• Ensure that relationships with key agency contacts are managed optimally and that Syngenta is receiving best value. Seek to develop the agencies and methods of research that are undertaken so as to always innovate the ways in which we research the market.
• Challenge and manage MR expenditure to maximise value, negotiating with Suppliers to benefits from collective purchasing.
• Analyze information to provide insights from a country perspective into the country commercial strategy and for regional reporting as required.
• Provision of market and customer insight to all areas of the business utilising multiple data sources increasingly from digital platforms such as DMS, SFDC, Pragati.  Through a detailed understanding of the requirements of your customers, you will provide information from appropriate sources in a format that is appropriate and timely.
• Challenge the providers of syndicated panel to ensure that the data provided is seen as accurate to our business.
• Spearhead the collaboration opportunities with other companies in industry
• As part of the Commercial Team, you will seek to develop methodologies that will allow us to better capture and measure the results from most cost effective means including the use of digital platforms that we are achieving in the marketplace from our marketing activities.
• Facilitate the development, implementation and critical decision making of FC portfolio direction through appropriate forums such as FCLT as guided by FC Seed Head and Commercial Effectiveness Lead.  

Critical Success Factors & Key Challenges :

• Well organized and a strong attention to detail – ability to manage multiple tasks at the same time
• Strong quantitative and analytical skills and ability to handle large data from multiple sources
• Leadership and ability to coach staff
• Ability to work effectively with people across different functions

Knowledge, Experience & Capabilities

Critical knowledge:

• Masters in Business, Marketing, Agribusiness or a related discipline
• Ability to develop detailed knowledge of the agribusiness market and the value chain players
• Strategic Marketing principles
• Market research principles and best practice
• Insight into customer needs

Critical experience:

• Minimum three-four years’ experience in marketing/sales/project management environment
• Strategy development and implementation
• Track record of building strong customer relations
• Working cooperatively in a team and in a cross-functional way to achieve optimal results

Critical technical, professional and personal capabilities :

• Makes things happen – delivering quality at speed
• Achieves targeted business performance through others
• Understands the key performance drivers
• Has knowledge and insights about customers and their needs
• Provides leading edge technology solutions to customers
• Sets clear, high, achievable standards and goals
• Follows up and checks progress – confronts problems directly
• Reputation for integrity, openness and transparency
• Communicates effectively with key stakeholders, excellent written and verbal communication skills
• Builds positive, win-win cross-functional relationships
• Understands the value of building strategic partnerships
• Able to comprehend complex relationships and draw trends
• Good written and verbal communication skills

People are at the heart of what we do:

• Once a year Full body check
• Competitive insurance scheme
• Employee assistance program – to take care of your and your loved ones mental health
• Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
• Education assistance – for your career growth
• People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

To learn more visit: www.syngenta.com and www.good-growth-plan

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Syngenta Seeds

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.