Customer Experience Specialist (Seeds)

• Drives business performance by supporting the sales team with customer marketing and
demand generation activities. Leads execution of customer marketing-related activities in the
Customer Relationship Management (CRM) tool.
• Implements the annual marketing plan in close connection with the sales team, and within the
agreed Marketing budget, including campaign planning, advertising and promotion (A&P)
execution, marketing communication, product promotion materials, and digital marketing
platform management.
• Designs and delivers campaigns, including NPIs, in close cooperation with the sales teams and
Product Specialists through traditional and digital channels .
• Organizes customer events (demo days, demonstration fields local exhibitions,digital /virtual
etc.)
• Develops and delivers marketing support and communication materials in compliance with
company branding guidelines and principles, and as the interface with external agencies.
Localizes and leverages regional campaign communication content.
• Supports business performance improvement by providing data driven customer insights and
feedback also with the support of A.I
• Provides supporting analytics to improve customer targeting for more effective campaign
planning ,design and execution
• Manages the Syngenta Vegetable Seeds Country country website and develops/maintains
interaction with growers through social media, SEO, and messaging plantforms (e.g.
Email/Whatsapp)
• Coordinates with sales team to actively and appropriatly use the CRM tool in support of A&P
and Customer Marketing campaigns, such as but not limited to adding customers to CRM
campaigns, defining and managing lead capture and lead management/handoff processes,
implementing lead capture strategy, and executing key-account marketing.
• Support and guidance on Campaigns/Resources prioritization by crop/CU based on historical
outputs, learnings and ROI.
• Manages assigned A&P budget and promotional inventory within a CU/Crop throghout the year
aligned with strategic priorities defined by PS.
• Works with Territory Product Specialists to communicate customer-facing product
communication in-line with Product / Product Line strategy.

Syngenta is a global leader in agricultural innovation with a presence in more than 90 countries. Syngenta is focused on developing technologies and farming practices that empower farmers, so they can make the transformation required to feed the world’s population while preserving our planet. Its bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before. Guided by its Sustainability Priorities, Syngenta is developing new technologies and solutions that support farmers to grow healthier plants in healthier soil with a higher yield. Syngenta Crop Protection is headquartered in Basel, Switzerland; Syngenta Seeds is headquartered in the United States. Read our stories and follow us on LinkedIn, Instagram & X. 

• Minimum bachelors degree
• Marketing experience: A strong background in marketing is essential, including experience in
• developing and executing successful marketing campaigns.
• Customer experience knowledge: Understanding of customer behavior, preferences, and
• expectations is crucial to creating effective campaigns that drive sales and enhance the
• experience of customers.
• Familiarity working within a Customer Relationship Management (CRM) system to manage leads,
• identify cusomters for a campaign, and manage data related to customer marketing and
• campaigns.
• Familiarity with tools such as CRM systems (Salesforce Sales Cloud), marketing automation
• (Salesforce Marketing Cloud), website CMS systems (Drupal), design templating software
• (Canva), asset management systems (Bynder), and related marketing analytics tools.
• Experience creating customer-facing marketing communication materials that are in line and
• compliant with a brand standards. Has demonstrated experience being the owner of customerfacing
• materials in physical and digital media.
• Experience working with outside marketing support services such as design agencies,
• photographers, videographers, copywriters, and creative service teams. Managing their scope of
• work, providing feedback and review, and managing their compliance with our brand standards.

Be part of the Syngenta Experience

• Full time position 
• Availability to travel 
• Competitive salary and attractive benefits
• Dynamic and international environment
• Modern office environment and collaboration tools

Internal: WL 4A