Accountabilities
Deliver M&M Seedcare™ & Biologicals ambition, sales value BUD & 5YP target
- Implement AME Biological & Seedcare™ strategy to the local requirements
- Develop and deploy a Biological & Seedcare™ strategy and portfolio strategy alignment with local requirements in M&M and convert into an actionable plan
- Define & evaluate business opportunity in order to shape 5 Year Plan financial growth. Design plan to meet those targets annually.
- Enhance market data by using market intelligence survey for all competitors’ activities.
KPIs: improve in market understanding effective network with major stakeholders; improved understanding of Seedcare™ & Biologicals. Deliver annual action/campaign plan & Post evaluation.
Drive & implement Syngenta Seedcare™ & Biologicals strategy and campaign to ensure that resources allocation is aligned with business priorities across the countries
- Work closely with the Technical Team to build local “seeing is believing” trials and technical evidence to support our Biological & Seedcare™ offer
- Engage with customer team and create a momentum with Syngenta Seedcare™ & Biologicals offering
- Define local product positioning in close collaboration with AME Team to demonstrate its fit to local market needs / context
- Ensure technical recommendation transfer into technical stories for the customer marketing and commercial field force
- Ensure BA needs are covered in early stages to prepare successful NPI (New product introduction) /PLCM (Product life cycle management).
KPIs: quality of trials and launch plan for Biological & Seedcare™; NPI readiness check with on-time launch and Business Cases delivered; appropriate product positioning with clear differentiation within Biological & Seedcare(tm) range.
Act as Champion (“go-to-person”) for Seedcare™ & Biologicals in M&M
- Provide agronomic support, training and coaching for Seedcare™ & Biologicals and related services to the Commercial force, channel partners and growers
- Analyse data in relation to trial targets and share results & insights within the corresponding group (BA Marketing, TECHNICAL Team as well as sales team)
- Aligned with BA TECHNICAL on proposed methodology in adaptation trials & protocols to build the story for our targeted crop solutions in Seedcare™ & Biologicals.
- Propose demo trials & protocols with local technical experts to ensure the desired value proposition is optimally conveyed to targeted customers
- Be the primary point of contact for Seedcare™ & Biologicals and Technical topics
- Communication with impact the Seedcare™ & Biologicals strategy and coordinate its implementation through technical, Marketing & Sales and set cross-functional priorities to deliver the plan
- Design detailed campaign plans to launch new brands including high level content defined together with Customer marketing
- Provide and ensure the robustness and quality of the technical communications
- Explore opportunities for development in Seedcare™ & Biologicals being in touch with trial contractors and Institutes and leverage existing EAME/AME trials
KPIs: Involvement in yearly trial plan design, Contribution in Protocol design. Number of yearly trainings to customer & grower, Feedback of customer on quality of training.
Implement a customer-focused strategy to engage clients with our Seedcare™ & Biologicals offerings.
- Lead the relationship with the national advisors and research institutes
- Develop and maintain strong relationships with customers. Actively seek and respond to customer feedback in order to Tailor solutions and communications to meet specific customer requirements
- Anticipate customer needs and proactively address them, collaborate across teams to ensure a seamless customer experience to Continuously improve processes to enhance customer value
- Advocate for the customer's perspective in internal discussions and decision-making, Measure and analyse customer satisfaction metrics and stay informed about industry trends and customer preferences
KPIs: Feedback from customer, elaborate & implement of action plan with customer; Data-driven approach to understanding customer behaviour and preferences. Collaborative spirit to work across departments for customer benefit. Commitment to continuous learning about customers and their industries
Effectively work across boundaries
- Ensure alignment with Marketing, KAM & Sales team and collaboration to land with sales objective & ambitions.
- Ensure alignment with Marketing Intelligence (MI) and collaboration to enhance data and drive decisions based on analysis.
- Work closely with Customer marketing (CM) & Key account manager (KAM) to ensure alignment on the communication and promotion of our NPIs & LEX as well as existing products.
- Work with Crop Protection Development (CPD) organization while developing the portfolio strategy and execution across the countries.
Critical success factors & key challenges
- Sound knowledge of Biostimulant & seed treatment business, risk management, financial modelling tools & techniques
- Understanding of crop agronomy and products (e.g. product range, seed business, plant health, soil health, Pest diseases …)
- Ability to work across boundaries within Marketing Organization with Sales team, Market Intelligence, Communication & Digital Lead but also outside with Crop Protection Development (TECHNICAL) Team and Sales Team
- Motivate marketing & sales organization.
- To look for new solutions in marketing, agriculture and continually develop knowledge and skills.
- Generating new insights to influence strategic thinking
- Prioritize customer (distributor & grower) needs and satisfaction in all aspects of the role
- Strong empathy and ability to understand customer perspectives, Excellent communication skills, both written and verbal and Problem-solving mindset with a focus on customer outcomes
- Adaptability to changing customer needs and market conditions and Patience and resilience when dealing with challenging customer situations
Company Description
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. Syngenta is part of Syngenta Group with 53,000 people in more than 100 countries and is working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to accelerating innovation for farmers and nature, striving for carbon neutral agriculture, helping people stay safe and healthy and partnering for impact. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta.
Qualifications
Critical knowledge
- Bachelor’s degree in agronomy.
- Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
- Business strategy development / Financial analysis / Business planning / Product knowledge
- Leadership skills: communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
- Understanding of competitive environment, product management and line management
- experience / Knowledge of influencers and channel management
- Agribusiness experience: knowledge of cropping practices and crop protection products
Critical experience
- Minimum of 5 years technical/ marketing / sales management experience
- Marketing, Portfolio or Sales experience in ago-business industry
- Familiar with the Morocco & Mauritania business environment
Critical technical, professional and personal capabilities
- Apply Syngenta methodology in Market development (e.g. Training, Demo trial, Range Management, PLCM, etc.)
- Understanding of crop agronomy (e.g. crop cycle, Biostimulant management, seed treatment techniques, application technologies)
- Familiar with Syngenta and main competitors Portfolio as well as market trends ·
- Analytical thinking · Influential and communication skills
Critical leadership capabilities
- Complies with Syngenta leadership 4 element: Collaborative, Curious, Courageous & Accountable
- Lead internal, Lead others
Additional Information
Willingness to travel in the in-scope countries · Good English, French & Arabic language skillset required
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