AMEA Field Crops Communications & Sustainability Lead

Role purpose

• Design & implement a comprehensive Communication strategy for AMEA Seeds Field Crops that aligns with & drives delivery of the AMEA FC strategy & Must Wins across 15 AMEA countries. 
• Role is the MAIN point of contact and has dotted line reporting to AMEA region Head of Sustainability and Cooperate affairs to ensure continuity, best practice sharing & alignment across all Business Units (CP, Seeds, Biologicals etc)
• Lead and drive sustainability agenda for AMEA FC Sustainability; Ensure Global Sustainability Strategy is embedded in AMEA & working with country & global teams to identify & manage LTO risks both long & short-term; for both our key crops of corn and Rice, including ONE Rice Strategy.  Designing communications to directly address these.
• Act as the key Sustainability & FTO touchpoint for our global and country teams – work with them to embed our sustainability strategy into our AMEA field crops culture across countries and functions
• Drive the AMEA Field Crops comms/sustainability agenda within the overall AMEA Comms/Sustainability team
• Ensure our Field Crops comms & sustainability is consistently aligned with the rest of Syngenta Group ensuring consistent Syngenta Brand experience for all our external stakeholders which include key independent bodies such as Crop Life Asia
• Leverage marketing insights to enhance customer engagement and experience across the AMEA region.
• Facilitate decentralized communication strategies, benchmarking country-level team capability & providing resource to improve this capability whilst empowering country-level teams for tailored decision-making that resonates with local markets.
• Oversee and manage internal communications to ensure alignment while fostering a culture of transparency and collaboration, especially during periods of change.
• Work with AMEA Marketing & Strategy Head to ensure that regional field crop 5YR and 15YR plans are well understood and clear to all internal stakeholders
• Be the key communications touchpoint for all AMEA Regional FCLT assisting in cross functional internal comms/sustainability narratives

Accountabilities

• Develop and execute dynamic branding and communication strategies, emphasizing the unique value proposition and sustainability efforts of Seeds Field Crops in AMEA.
• Utilize marketing tools and analytics to create targeted engagement strategies, improving the customer journey and interaction with the brand.
• Spearhead sustainability initiatives, ensuring that the brand’s commitment to sustainability is clearly communicated and integrated into all marketing and communication efforts.
• Ensure strong connection with other Business Units (CP, Seedcare & Biologicals) communication strategy allowing sharing of initiatives, continuity & maximizing synergies.
• Explore and assess opportunities for brand expansion into new segments or geographies, conducting market analysis and adapting strategies to meet diverse customer needs.
• Empower country-level teams with the communication tools and strategies needed for effective customer engagement, reflecting local insights and preferences.
• Implement any global engagement programs.
• Provide leadership, advice and support on storytelling in business communications
• Guide and partner with HR to deliver communication and engagement plans that build a
  customer-centric, inclusive and high-performance culture
• Foster a culture of listening and dialog between leaders and employees and address
  employee feedback working with leaders, using digital platforms like Yammer, town halls
  and other channels
• Work independently with global Communications team and the AMEA Sustainability and
  Corporate Affairs Team to ensure key initiatives, projects issues and stories are effectively
  communicated internally and externally
• Collaborate across CUs and countries to ensure cohesive branding and communication strategies.
• Establish and monitor KPIs for branding, communication, and sustainability efforts, making data-driven adjustments to optimize effectiveness.
• Lead change management communications, crafting compelling messages that support the organization through transitions.

Leadership and people management:

• Through our communication strategy define and communicate what AMEA FC stands for both for our customers and employees.

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Knowledge, Skills, capabilities

• Proven track record in communications (10+ years)
• Experience within a global, matrixed organization
• Development of communication strategies to address complex business challenges
• Working in a changing business environment.
• Understanding of the Seeds business
• Ability to influence relationships throughout the business and functions.
• Strong role model for Syngenta leadership behaviours- ACCOUNTABLE, CURIOUS, COURAGEOUS, COLLABORATIVE

Qualifications

• Proven track record in communications (10+ years)
• Bachelors Degree in Comms or related discipline
• Knowledge of communications best practice, including change communications, social
  media and external communications
• Agri-business market experience & Business understanding
• Experience in varied content development for external channels, including social media.
• Cultural Awareness
• Understanding of the Seeds business
• Excellent oral and written communication skills in English
• Ability to influence relationships throughout the business and functions.