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Менеджер/Менеджерка з маркетингових кампаній (кукурудза)

  1. Marketing
  2. Kiev
  3. Syngenta Seeds
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Job description

Обов’язки:

  • Розробляти та впроваджувати маркетингові кампанії з просування гібридів кукурудзи у межах країни
  • Підготовлювати плани кампаній з просування продуктів, технологій та рішень Сингенти а також відповідати за підготовку і забезпечення необхідними маркетинговими матеріалами
  • Планувати та контролювати маркетингові заходи – керувати маркетинговою комунікацією на рівні національних ЗМІ, займатись підготовкою національних промо та медіа планів
  • Організовувати заходи для відділу продажів по внутрішньому навчальному процесу у співпраці з R&D відділом
  • Забезпечувати комунікацію відповідно до стратегічного позиціонування компанії і позиціонування продукту
  • Постійний аналіз ринку та збір зворотного зв‘язку від клієнтів і зворотної інформації від персоналу з продажів стосовно маркетингових заходів

Кваліфікації

  • Вища освіта за напрямом бізнес, маркетинг, комунікація 
  • Глибокі знання з маркетингу, в тому числі: стратегія маркетингу, маркетингові комунікації та засоби, просування бренду, сегментація, принципи позиціонування продукту та показники ефективності стандартного маркетингу
  • Досвід у сфері маркетингу по напрямкам бренд-менеджменту, івент-менеджменту чи спеціаліста з маркетингу
  • Вміння розробляти та впроваджувати маркетингові кампанії
  • Досвід з впровадження нового продукту
  • Досвід в управлінні проектами
  • Загальні знання у сфері сільського господарства
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