Territory Brand & Customer Head

Role purpose: 

Creating a compelling offer, maximizing brand value and customer experience by managing budget, team, optimizing portfolio for the customer segment in the territory. 

Key responsibilities of role 

• Creating a compelling offer, maximizing brand value and customer experience by managing budget, team, optimizing portfolio for the customer segment in the territory. 
• Lead, coach and manage territory marketing team to achieve marketing objectives 
• Managing budgets and optimizing the portfolio for the customer segment in the territory. 
• Ensures execution of Veg Seeds crop strategy and tactics to meet the business and financial objectives of the Territory 
• Oversees the implementation of relevant marketing and brand product management processes and platforms 
• Drives the development of a compelling offer (including pricing) and experience for customers through data driven decision making platform 
• Collaborating with cross-functional teams to ensure alignment and consistency in messaging and customer experience 
• Guides Territory Commercial Heads and CU Managers in the design of effective go to market strategies 
• Staying up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics 
• Prioritizing resources and initiatives across crops and geography meeting territory targets 
• Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms within the Territory aligned with Global Veg platforms and processes, e.g. SPP, Product Profiles (TPP), Product Positioning, Value Pricing, Campaign Planning, 5-year Business Planning, Demand Planning 
• Define territory brand and customer offer 5 Yrs plan. 
• Monitor sales pricing and profitability at territory level and propose sales objectives for Y+1   

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs. 

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions. 

Syngenta Seeds is headquartered in the United States. 

Knowledge, experience & capabilities 

• Marketing and branding expertise: The ability to develop and execute marketing strategies that effectively communicate the brand's value proposition to the target audience. 
• Customer segmentation and targeting: The ability to identify and understand the needs and preferences of different customer segments and develop targeted marketing campaigns to reach them. 
• Budget management: The ability to manage budgets effectively and allocate resources to achieve maximum ROI. 
• Team management: The ability to lead and motivate a team of marketing professionals to achieve common goals. 
• Analytical skills: The ability to analyze market trends, customer data, and other relevant metrics to inform marketing strategies and optimize the portfolio. 

Competencies 

• Communication skills: The ability to communicate effectively with internal and external stakeholders, including senior management, team members, and customers. 
• Creative thinking: The ability to think outside the box and develop innovative marketing solutions that differentiate the brand from competitors. 
• Results-oriented mindset: The ability to set and achieve measurable goals and objectives that drive business growth and maximize customer satisfaction.