Role purpose
• Develop strong relationship with key farmers and influencers in assigned area, optimizing customer reach
• Co-develop campaign plans with Regional Sales Manager and leads the Field Promoters in execution his area in line with over-all crop/product strategy
• Strategically impact the buying decision of farmers and influencers in alignment with (versus turning these into sales) country’s Go-To-Market strategy.
• Provide technical support to growers as needed ensuring product and customer service satisfaction with Syngenta.
Accountabilities
• Conduct analysis of assigned area to define area potential and allocate resources to optimise Syngenta market share and achieve goals
• Feedback market needs in his assigned area providing accurate information/insights for the
development of channel programs
• Partner with Area Sales Manager in preparing accurate consumption targets and achieving these in line with his area budget
• Implement Grower campaigns for assigned sales area in line with Syngenta Integrated Crop Solutions strategy maximizing consumption potential
• Execute programs that allow for Syngenta product and services testing with farmers, according to the direction of commercial management. team
• Ensure HS&E and Compliance policies are implemented within the sales area in line with company policy
• Provides coaching for the development of Field Promoters
• Makes efficient use of resources under his area of responsibility
Qualifications
Critical knowledge
• Bachelor degree (Ag, preferred) or 2- 3 years of relevant experience.
• Familiarity with the agriculture industry trends and business models
• In depth knowledge of Syngenta’s and competitor’s products and offers
• Understanding of Syngenta’s value proposition and GTM strategy
Critical experience
• Preferably with 1 year working experience in crop protection products or seeds industry.
Critical technical, professional and personal capabilities
• Strong interpersonal and communication skills with people from all levels-growers & key influencers
• Presentation Skills
• Analytical and problem solving: Identification of farmer pain points and recommending customized solutions
• Influencing Skills: Influence growers, stakeholders' buying decision and negotiate to putting forward Syngenta's product and services
• Negotiation skills
• Project Management: Efficiently organizing BTL activities and projects, optimizing allocated costs and maximizing returns
• MS Office (Excel,Word, Powerpoint) navigation
• Data Management: Familiarity with data organization for report generation/ analysis
• Expert conduct of product testing and field trials
• Ability to speak the local language/dialect
• Ability to drive
• Ability to manage customer complaints
Critical leadership capabilities
• Develop a high level of trust with key market players in his area by acting with high integrity, openness and transparency
• Coaches people to excel by giving clear, direct and skillful feedback
• Prioritizes actions and ensures appropriate support and resource
• Skillfully plans, organizes, and monitors self-performance to excellently deliver expectations
Additional Information
Additional information
• Willing to travel extensively to meet with growers.
• Willing to be relocated, as needed
• Able to adjust on local conditions and culture to maximize network opportunities
Company Description
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
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