Senior Manager Communications AMEA

Accountabilities
 Develop, implement and measure communications to support implementation and
understanding of the AMEA regional priorities and five-year plan, including communicating
progress and celebrating success
 Identify, develop and produce content and campaigns for various platforms about our key
message pillars of innovating for farmers, safe and nutritious food, environment, culture
and partnerships
 Develop and implement internal and external communications/thought leadership
program for the AMEA Leadership team and other senior leaders and coach leaders to
communicate with impact and establish two-way dialogue with their teams
 Provide leadership, advice and support on storytelling in business communications
 Guide and partner with HR to deliver communication and engagement plans that build a
customer-centric, inclusive and high-performance culture
 Foster a culture of listening and dialog between leaders and employees and address
employee feedback working with leaders, using digital platforms like Yammer, town halls
and other channels
 Work independently with global Communications team and the AMEA Sustainability and
Corporate Affairs Team to ensure key initiatives, projects issues and stories are effectively
communicated internally and externally
 Implement global engagement programs e.g., International Women’s Day, Mental Health
Month, Pride
 Responsible in ensuring close alignment across the region on communications programs
and priorities via local communicators and drive functional excellence and best practice,
aligned with corporate internal communication guidelines and priorities
 Implement digital communications approaches complementing traditional media and fully
leveraging available channels, develop compelling content and manage a content /
editorial calendar
 Accountable to ensure effectiveness of communications programs, content and channels
through established metrics, and use the data to drive improvements
 Champion the corporate brand, ensuring consistent implementation of corporate identity,
and culture in the function
 Critical member of the Regional Emergency Management Team (REMT), supporting Head
of Communications AMEA and local communicators on HSE communications and mental
health and engagement activities, focusing on safety and business continui

This role report to the Head of Communications AMEA

Role Purpose: 

Develop internal and external communications programs in AMEA (Asia, Middle East and
Africa) that is aligned with five-year plans, regional strategy, and key change programs.
 Design and develop thought leadership campaigns for members of the AMEA Leadership
Team.
 Bring together the elements of the region ‘outside’ of traditional CP, including Syngenta
Seeds, Syngenta Professional Solutions and Seedcare, to ensure opportunities and
stories are maximized and leveraged across the region.
 Contribute to influence and build Syngenta culture and brand through communications
and engagement programs.
 Guide and transfer knowledge to ensure communications alignment across the region for
internal and external activities, ensuring editorial is leveraged and maximized across
internal and external channels.
 Contribute to the development of the Communications function, frameworks, policies,
processes, governance.

Capabilities Knowledge and experience
• Lead, develop and deliver on AMEA Communications strategies; advising and coaching
senior leaders; change communications to deliver business change, internal and external
editorial and thought leadership; creative campaign development and execution
• Proven track record in communications (10+ years)
• Experience within a global, matrixed organization
• Development of communication strategies to address complex business challenges
• Working in a changing business environment

Qualification
 Bachelor’s degree in communications or related discipline
 Knowledge of communications best practice, including change communications, social
media and external communications
 Agribusiness market experience (where possible) and business understanding
 Experience in varied content development for external channels, including social media
 Stakeholder management
 Cultural awareness
 Excellent oral and written communication skills
 Ability to collaborate and work effectively across teams
 Proactive with a predisposition for action