Seed Marketing Manager

Role Purpose

• Manage end to end business for the Crops by collaborating with Key stakeholders (R&D, P&S, Agronomy, Sales & PMs)
• Act as a single contact point for MBRs, Crop Strategy, Long Term Marketing/Business Plans (5-year and 15-year) and portfolio related matters for alignment in line with overall FC Business aspirations under the direction of the Business Head
• Enable and Coach Product Managers, Commercial Excellence Manager and Digital Lead to do their job effectively
• Position Syngenta as the Leading brand in the marketplace and strive for Price Leadership
• Explore alternate business models by Identifying portfolio opportunities with strategic partners
• Improve Business Quality by reducing Sales Returns and optimizing Inventory discards

Accountabilities 

• Working with Country General Manager and Field Crop Business Lead to develop field crop commercial strategies for target segments.
• Developing 5-year strategy for the country with clear short-term operational focus.
• Delivering new product launches align with country strategy.
• Defining brand strategy align with country and portfolio strategy.
• Defining marketing communication strategy (e.g., media mix, budget allocation across services).
• Prioritizing campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns.
• Overviewing effectiveness of campaigns in season and post campaign review against objectives.
• Driving excellence in channel management.
• Ensuring delivery of Campaign management in Corn seed both Channel and Grower
• Develop Marketing and Commercial excellence throughout the Syngenta Enterprise
  • Continually assess Marketing capabilities of the Product Managers, Commercial Excellence Manager, Digital Lead, Marketing Services Lead and Division Marketing Managers
  • Identify gaps in competencies
  • Develop plans to fill gaps
  • Provide best-in-class Marketing training to the commercial functions to build and maintain status as trusted local expert.
  • Keep track of developments in agriculture, systematically capture information and bring new innovations to farmers for a competitive advantage.

Knowledge, experience & capabilities

• E2E Business Understanding – Commercial, Agronomy P&S, R&D
• Strategic Decision Making and Entrepreneur Mindset
• Expertise in Portfolio Management, Pricing, Commercial Excellence
• Project management capability
• Seed and CP business acumen - understanding of commercial, Agronomy, Logistics and Distribution
• Working knowledge of Microsoft Excel, Word, PowerPoint and Outlook.

Critical experience

• 10-15 years of Sales & Marketing experience in Agricultural or related fields
• Experience in developing teams and participation in strategic teams
• Demonstrated people management potential and coaching others to success
• Excellent knowledge of brand management, marketing strategy and customer insights.
• Applies effective grower, channel and influencer segmentation.
• Develops/delivers innovative, customer-driven offers.
• Develops/implements sound value and transactional pricing based on customer perceived value.

Critical technical, professional and personal capabilities

• Excellent organization and leadership skills
• Excellent verbal and written communication skills
• Business and Finacial acumen
• Strong interpersonal communication and influencing (with or without authority) skills to work across numerous internal multidisciplinary groups, including Research, Supply chain, Production, Agronomy, Commercial, Regulatory, Intellectual property, etc.
• Self motivation and ability to travel
• Analytical and strategic skills
• Decision making skills
• Capability to acquire scientific and product knowledge.
• Customer orientation and credibility with key stakeholders.
• Grower centric thinking

Critical leadership capabilities

• Result Orientation thru’ Growth Mindset
• Team Leadership, Coaching and Mentoring
• Leading Change
• Championing Diversity & Inclusion

Critical success factors & key challenges

• Develop key networks and ways of working for this role
• Effectively position the role as the key for Business Strategy & Growth initiatives in the BU

• Percentage of travel and meetings:   60-70%
• Dealing with critical information: high

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.