Regional Head of Marketing, Flowers - Americas

About Us
We invite you to help us shape the future of floriculture. At Syngenta Flowers, we believe every employee has a role to play in bringing plant potential to life and taking care of our planet. To support that challenge, the Flowers Marketing department is seeking a Regional Head of Marketing, Flowers for the Americas. The Regional Head of Marketing will be accountable for increasing the market share of Syngenta Flowers in the region, driving the proper shape of the product pipeline, and execution of branding and communications activities. You will help shape the future of floriculture by:

Leading and managing a multidisciplinary team that consists of product management, technical support, marketing communications, forecast management, CRM, digital marketing, and country access
Coordinating with the sales team to produce effective strategies to drive the business and support day-to-day activities
Translating the 15 Year Flowers strategy into an optimized regional business strategy

Accountabilities 

• Monitor trends and development in crops and adjacent markets to provide direction on strategy
• Manage regional marketing budget, including A&P, trials, digital, events and travel costs
• Participate in the Global Marketing Leadership Team to define mid to long term marketing a strategy and optimize cooperation between regions
• Understand and leverage the competitive landscape in key crops in key markets
• Prioritize branding and communication activities in the region
• Attend or host regional Monthly Business Review meetings with Head of Finance, Regional Head of Sales, and Flowers Leadership Teams
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Requirements

• MBA or MSc in Horticulture or Plant Science with industry understanding or equivalent business experience
• 10+ years’ of experience in business exposure to agriculture, horticulture, or marketing
• Comprehensive understanding of greenhouse production and growing fundamentals
• Proven Marketing excellence
• Demonstrated knowledge of business and commercial acumen with the ability to leverage data for decision making, utilizing Crop Evaluation Dashboard

Preferred Requirements

• Demonstrated understanding of the entire flowers value chain
• Demonstrated ability to engage, inspire, and lead multidisciplinary teams and the ability to lead cross-functionally
• Experience with supporting discussions between product managers, breeders, and technical leads
• Demonstrated knowledge of insight management that are incorporated in decision making that is customer-centric
• Proven ability to build working relations by building strong partnerships with internal teams: regions, global teams, operations, finance, and external stakeholders 
   

What We Offer:

• Full Benefit Package (Medical, Dental & Vision) that starts the same day you do
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution
• Open Vacation Policy with a minimum of 15 days of vacation and up to 30 days with manager approval, 9 Paid Holidays
• Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts among others
• A culture that promotes work/life balance, celebrates diversity, and offers numerous family-oriented events throughout the year

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Family and Medical Leave Act (FMLA) 
(http://www.dol.gov/whd/regs/compliance/posters/fmla.htm)

Equal Employment Opportunity Commission's (EEOC)
(http://webapps.dol.gov/elaws/firststep/poster_direct.htm)

Employee Polygraph Protection Act (EPPA)
(http://www.dol.gov/whd/regs/compliance/posters/eppa.htm)

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About Syngenta Flowers
 
Syngenta Flowers is one of the largest wholesale breeders of flower seed and cuttings in the world – developing and producing flower seeds and cuttings for growers internationally. Syngenta Flowers is dedicated to the breeding of innovative flower varieties that offer outstanding performance in the professional greenhouse, at retail, in the landscape and in the home garden. In addition to best-in-class genetics, we support industry professionals with outstanding customer service, in-depth cultural information, flexible and exciting marketing programs, and a deep understanding of plants from many points of view.