Portfolio Lead Biologicals

PURPOSE:

Portfolio

• Implement best practices for Biologicals portfolio management in India to maximize the value of country portfolio.
• Ensure successful launch of new technologies and focus on value-maximizing lifecycle management.
• Work across Asset, Crops and networks (SYT IND CP & BIOSQUAD) in an aligned way.

Commercial

• Develop brands, offers and campaigns to increase grower’s demand (pull) and develop channel segmentation, offers/promotions, campaigns to increase customer loyalty (push).
• Develop processes for building strong Biologicals offers, ensuring successful product launches with strong brand plans, value pricing and translation of those into strong campaign plans at CU level.

Strategy 

• Drive sustainable, profitable market share growth of the Biologicals portfolio through strategic product life-cycle management, dedicated Go-to-market development and excellence in new products introduction (NPI).

ACCOUNTABILITIES:

• Lead multi-functional Teams (PLTs) which co-create and co-own designated Country Product lines (PL) plans, ensuring the right connection with divisional’ PLTs (working together with the divisions, capturing the divisional dynamics, while aligning to country strategies)
• Support the launch of new products across territories (NPI), federate business cases, align brand strategies and product positioning.
• Maximize market-share and profitability of products
• Ensure seamless connection with and between field development and regulatory as well as cross functions between SYT INDIA and Valagro Biosciences.
• Lead annual divisional / country Portfolio Review process for designated PL (BioC and BioS);
• Agree portfolio plans with divisions and agree with Head of Marketing and Head - Biologicals
• Track projects and assess business impact against the committed 5-year Business Plan
• Lead Biologicals products related stewardship activities including issues management.
• Co-lead successful NPIs by working with divisional and country teams, addressing critical NPI steps through PLTs. Support process, drive teamwork, planning and adherence to brand
• guidelines, monitoring results, documenting and sharing learnings. Special focus on New Formulations and new market development.
• Evaluate portfolio performance and gaps and provide guidance to divisions to align local LEX/FEX.
• Assist the country Head of Biologicals to design a coherent 3-5 yr business plan for SBB INDIA in alignment with APAC Biologicals, according to crops/geographies matrix prioritization.

KEY CHALLENGES

• Evolving organization with high degree of change
• Need to bring two businesses with distinct culture and processes together and preserve the best of both – on business, talent, ways of working sides
• Ability to make things happen in a highly matrixed environment
• Manage multiple organization interfaces and boundaries while driving focus to deliver must-wins

REQUIRED CAPABILITIES

Critical knowledge:

• Understanding of biological technology and markets
• Knowledge of agri-business markets, CP industry and customer/growers needs

Critical experience.:

• 10+ years of business and marketing management in CP markets, high experience with Biologicals
• Ability to understand and assimilate different markets and cultures
• Commercial, portfolio management responsibilities
• Project management & business development
• Knowledge of cross function process management in R&D, Supply Chain and Marketing

Critical technical, professional and personal capabilities

• Strong analytical skills and strategic thinking
• Project management
• Customer / grower orientation
• Key stakeholder management and influencing across functional and divisional boundaries
• Communication and presentation skills

Critical leadership capabilities

• Clear priority and direction setting
• Ability to balance the long-term big picture with short term business delivery
• Maximizing performance of cross functional teams

KEY INTERFACES

• Regional and Divisional PLTs, GPM, CPD, P&S, Reg

People are at the heart of what we do:

• Once a year Full body check
• Competitive insurance scheme
• Employee assistance program – to take care of your and your loved ones mental health
• Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
• Education assistance – for your career growth
• People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

To learn more visit: www.syngenta.com and www.good-growth-plan

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