Paid Media Specialist

• Develop local/global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic)
• Set up and maintain multiple PPC campaigns including writing ads, design campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spend
• Take on the subject matter expert role in paid media - provide recommendations and best practices towards framing new campaign and optimizing live ones to achieve the best results and ROI on paid investment
• Setup, maintain and optimize digital campaigns, with regular reporting of performance against goals
• Create and manage remarketing, look-a-like and other custom audiences across all paid media platforms
• Own the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIs
• Regularly test and implement of advanced approaches and tactics related to platform management, campaign targeting or budget optimization.
• Implement A/B and multivariate testing of ad copies and landing pages
• Report cross-platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratio
• Leverage in-house reporting systems and analytical tools to take a data-driven approach to analyze, optimize and improve campaign performance
• Identify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaigns
• Analyze website traffic and offer insights for improving campaigns
• Complete keyword and competitor research

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture

• At least 5 years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns.
• 5+ years setting up and maintaining Google Ads, Facebook and Programmatic campaigns.
• 5+ years of experience working with Google Analytics and Google Tag Manager. Certification is a plus.
• Experience targeting niche audiences and decision makers in very different markets is essential
• Excellent problem-solving skills. You have experience delivering results and know how to plan and execute accordingly.
• A driven and self-starting personality. You have a hunger for continuously self-improvement and development as you grow in this role and with our business.
• Strong reporting analytical skills, both quantitative and qualitative
• Passion for performance/growth marketing
• Salesforce and Marketing Cloud experience is a plus, but not required
• Desire to learn and scale into new advertising platforms and strategies
• Excellent level of English, both written and spoken