Role Purpose:
- Ensure successful local implementation (campaign planning, creation, roll-out, measurement) of strategies and share best practices to execute all digital marketing, CRM, social media etc. in line with DACH.
- Plan and implement the digital strategy for the Swiss market including new digital application technologies.
- Enhance the customer experience by delivering best-in-class personalized digital marketing experiences to our customers through digital campaigns and projects.
- Responsible for data management on the sales software.
Accountabilities:
- Lead planning, coordination, and implementation of the annually published print material (guidebook, technical leaflets, and flyers)
- Lead the implementation of the digital marketing strategy for the Swiss market, including operational management of the corresponding channels and media.
- Boost the impact of digital campaigns and optimize digital channels to increase awareness in the Swiss market and optimize spend through smarter use of digital opportunities.
- Measure, track, and report on the performance of all digital media campaigns and evaluate them against the objectives and KPIs.
- Mainly responsible for the successful management and further development of the sales software of the field sales force in cooperation with the IT department
- Dealing and collaborating with internal teams, local contacts, and agencies.
- Support in event management in the CH market - especially in the digital area
- Support Head Marketing for Switzerland in various projects
Qualifications
Requirements:
- English fluent, German native, French conversational
- Completed studies (university/technical college) in the field of marketing with a focus on digital marketing & communication or a comparable completed apprenticeship.
- Intitial years of experience in a marketing function with a focus on digital marketing desirable.
- Experience in the implementation and optimization of digital campaigns based on KPI's.
- Experience in using current software and tools such as Windows, MS Office, CRM, Smartsheet etc.
- Good understanding and knowledge of digital marketing campaign planning and execution.
- Analytical mindset and knowledge of using systems and tools to solve problems.
- Good understanding of SEO and SEA marketing and web analytics tools.
- Good knowledge of image and video editing.
Additional Information
What we offer:
- We offer a position which contributes to valuable and impactful work in a stimulating and international environment .
- Flexible working arrangements and environment with an open culture and diverse workforce.
- The opportunity to work with and learn from highly qualified and experienced employees.
- Learning culture (Together we Grow) and wide range of training options.
- You will profit from an onsite doctor, gym, canteen, and other benefits.
Interested? We look forward to receiving your online application including all relevant documents (cover letter, CV, diploma, certificates) – reference number 18043678
Please be aware that the job title may differ from the position title.
Did you know? Syngenta has been ranked as a top employer by Science Journal.
Learn more about our team and our mission.
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status
Company Description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland.
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