Marketing Manager Crops Italy

ROLE PURPOSE  

For the assigned crops:

• Manage and lead CP (both conventional chemistry and Biocontrol) Product branding, pricing, value proposition, supply/demand forecast optimization
• Drive continued & profitable market share growth for the assigned products through the development of product brand plans designed to serve customer needs, in a sustainable way
• Identify new business opportunities, markets, partnerships and new GTM options to propose, for reaching new or existing markets with new offers and stories
• Anticipate potential risks and develop & establish mitigation plans, propose strategic movements to support acceleration of BioC business, and defend CP market share
• Develops and drive the implementation of Crop campaigns, integrating Biostimulants, designed to achieve the growth and revenue goals of the organization
• Enhances and communicates Syngenta Grower Program Offers (GPO) value proposition through unique marketing strategies
• Proactively collaborate, by providing inputs and insights, to Portoflio LCM and Forecasting processes

ACCOUNTABILITIES

• Act as the entry point to to Italy CP Product Management for regional counterparts
• Actively manage the lifecycle of CP assigned portfolio
• Drive assigned portfolios price positioning to grant profitable growth, ensuring regular monitoring across the year vs the budget, in co-operation with the pricing manager
• Own country budget, design National Campaign Plans for assigned crops and fund strategic priorities to achieve the sales and profit targets
• Check consistency between CPN and CPAs, challenging inconsistency
• Proactively collaborate and contribute in scouting, sizing and negotiating 3rd party opportunities (licensing-in, technology investment/ co-development)
• Ensure execution of the assigned CP product strategy and tactics to meet the business and financial objectives of the country
• Long term focus on the marketing 4Ps of the relevant CP assigned portfolio
• Support CP Marketing Head in Market Analysis, Planning and Strategy development for the assigned portfolio
• Ensure active participation to SOP cycle to guarantee forecast update
• Manage and update 5YP forecast via accurate IPlan filling following regional guidelines
• Collect market trends and competitor movements and embed information into the planning process
• Support Customer Intimacy and Excellence and MaSE teams in capability building

KNOWLEDGE, EXPERIENCE & CAPABILITIES

Critical experience and knowledge

• 7+ years in marketing and business management
• Country/ region marketing mgmt experience
• Excellent knowledge of agribusiness markets, crop protection industry and customer needs
• Ability to influence indirect relationships throughout the global business
• Technical (field trials etc.) and Branding experience
• Record of successful mgmt. of people/processes/ territory

Critical leadership capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries

Critical technical and professional capabilities

• Applies effective grower, channel and influencer segmentation
• Develops/delivers innovative, customer-driven offers
• Develops/implements sound value and transactional pricing based on customer perceived value
• Creates strong, distinctive brand & crop plans
• Develops/executes campaign plans
• Develops/implements effective product communications
• Understands market dynamics and competitive environment
• Able to use market research effectively to understand customer, markets, channels
• Understands customer needs
• Has deep and broad crop and product knowledge
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Communication and presentation skills
• Strategic thinking

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status

Syngenta is leading science-based agtech company; dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet.

To support that challenge, we’re looking for a: Marketing Manager Crops Italy