Marketing Digital Campaign Specialist

Role Purpose:

• Support Syngenta CH sales targets through planning, development and implementation of target group-specific marketing omnichannel campaigns and measures
• Carrying out market and customer analyses (market research, CRM, KPI benchmarking)
• Supporting the Head of Marketing CH in various projects and in the further development of Marketing CH
• Fulfilment of administrative tasks, e.g. responsible for the creation of product labels, budget management and service provider management.

Accountabilities:

• Planning, coordination and implementation of campaigns and measures in print and digital for the Swiss market. 
• Development/adaptation and implementation of print materials (advice brochures, technical leaflets and flyers)
• Execution of digital marketing campaigns across the relevant channels (onsite/offsite; paid, owned and earned). Further development of the digital marketing strategy for the Swiss market together with the DACH organisation,
• Rollout of the new Syngenta digital application technologies in CH. Corresponding campaign support
• Support in the planning and implementation of events
• Holistic assurance of successful local campaign implementation (planning, conception, implementation, incl. service provider management, budget management) as well as measurement, tracking and reporting
• Improve the online and offline customer experience, e.g. by developing innovative content formats and individualized / personalized information offers.
• Mainly responsible for the successful management and further development of the sales software of the field sales force in cooperation with the IT department
• Administrative: Responsible for the creation of product labels/tags 
• Close exchange with the DACH organisation: strategies, concepts, materials. Best practices regarding (digital) campaigning, digital agronomy, CRM
• Dealing and collaborating with internal teams, local contacts and agencies.
• Support Head Marketing CH in various projects

Requirements:

• Completed studies (university/technical college) in the field of marketing with a focus on digital marketing & communication or a comparable completed training course
• Sound knowledge of the planning, implementation and performance measurement of marketing campaigns in the areas of online, offline and omnichannel.
•  Analytical and solution-oriented way of thinking. Good complexity management, high level of conceptual skills, diligence, self-commitment and creativity.
• Good skills in MS Office; Ideally experience in a web CMS such as Drupal, in Google Analytics, Marketing Cloud as well as Salesforce.com and Smartsheet
• Good knowledge of image and video editing
• Besides German as mother tongue: Good language skills in French and English

What we offer:

• We offer a position which contributes to valuable and impactful work in a stimulating and international environment .
• Flexible working arrangements and environment with an open culture and diverse workforce. 
• The opportunity to work with and learn from highly qualified and experienced employees.
• Learning culture (Together we Grow) and wide range of training options.
• You will profit from an onsite doctor, gym, canteen, and other benefits.

Interested? We look forward to receiving your online application including all relevant documents (cover letter, CV, diploma, certificates) – reference number 18043678

Please be aware that the job title may differ from the position title.

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Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status