Into Action
In this role, you will be translating our product, brand and concept portfolio coming out of our strategy into clear product positionings that highlight the benefits of working for Syngenta Flowers. Furthermore, you will be driving the growth of Syngenta Flowers and promote our products towards the customer/market. You will be generating the right compelling stories and implement an activation program in the key markets, based on the USP and proof points from the supporting Technical Traits coming from the trails that we perform.
The Challenge
You will be developing marketing activation strategy for crops, brands and concepts that drives customer adoption like campaigns, customer programs, content for channels, marketing tools, webinars etc. in collaboration with Communications and the relevant Sales and Retail teams.
You will drive your own customer adoption activities like webinars, success stories and social media and contribute to the future proof Product Strategy: You will make Marketing preparations for the 'stars' of our Product Portfolio coming out of our roadmap that we expect to launch soon. You will Ensure that key stakeholders understand the product positioning, the unique value and benefit of a crop/series/product and what sets it apart in the market from competitor products.
In collaboration with the other stakeholders, you will lead, develop, and review the annual activation plans of assigned Product Portfolio and additionally, you will own and track your product activation budget. You will maintain a close interface and alignment with Marketing and Sales and be in contact with Product Managers, Retail Account Managers, the Communications Team and Sales Managers.
You will perform a Brand and Concept Management followed by an Annual Brand Review and measurement of the brand relevance by Brand Market Research. You will initiate collaborations with key customers, retail partners and other partners in the industry in close cooperation with the relevant sales and retail team and furthermore you will develop, drive, and support central and local tactics, actions, and campaigns to support our products and drive sales.
You will provide the Content Manager with relevant information from your category of responsibility to share on our social media channels/websites and will be directing external agencies, like design studios, event agencies and photographers.
Qualifications
Your Profile
You have at least a Bachelor Degree in Communications or Marketing and 4 to 5 years of experience in a similar position. You will work simultaneously on all EAME markets for assigned crops, hence a broad knowledge of at least the key market dynamics needs to be known as well as a large number of stakeholders to be managed. You are fluent in English and preferably in Dutch. You have strong organizational skills and are detail oriented when it comes to activation planning. You are a strong communicator, pro-active, eager to learn and able to understand the complexity of our business. You are stress tolerant and know how to deal with deadlines. You are constantly looking for improvement steps to maintain a reliable partnership with stakeholders on multiple levels.
Additional Information
Your Chance
Do you recognize yourself in this vacancy and are you interested to fulfil this position in our organization? Apply online via Intranet or our Syngenta career page. For questions, please contact our Recruiter Alwin Wennink by alwin.wennink@syngenta.com
Company Description
The Company
Syngenta is one of the world’s leading companies with more than 28.000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach, and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please got to www.syngenta.com.
As a result of a new opening in the team, EAME Flowers Marketing is looking for a creative motivated and enthusiastic candidate for a full-time position of:
Marketing Communication Specialist EAME
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